THE FACTORS INFLUENCING PURCHASE INTENTION AMONG CONSUMERS OF SKINTIFIC PRODUCTS
Article Sidebar
Read Counter : 3
Download : 1
Main Article Content
Abstract
This study aims to examine the influence of firm-created content and user-generated content on purchase intention through brand passion among Skintific product consumers. The sample in this study consists of 160 respondents selected using a purposive sampling technique, with the criteria of being at least 17 years old, having used Skintific products, and having seen the product content on TikTok. Data was collected through an online questionnaire distributed via social media and processed using statistical analysis with the Structural Equation Modeling (SEM) approach. The results show that both firm-created content and user-generated content have a positive and significant effect on brand passion. Furthermore, brand passion has been proven to have a significant impact on purchase intention. These findings indicate that content strategies, whether from companies or users, play an essential role in enhancing consumers' emotional engagement with the brand and fostering their purchase intention for Skintific products.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
IJAEB by Graduate Program of Universitas Tarumanagara is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.. Permissions beyond the scope of this license may be available at https://journal.untar.ac.id/index.php/ijaeb
References
Abdillah W, Hartanto J. Partial Least Square (PLS) Alternatif Structural Equation Modeling (SEM) dalam Penelitian Bisnis. In Yogyakarta: CV Andi Offset; 2015.
Ajzen I. The theory of planned behavior. Handb Theor Soc Psychol Vol 1. 1991;438–59.
Alalwan AA. Investigating the impact of social media advertising features on customer purchase intention. Int J Inf Manage [Internet]. 2018;42(April):65–77. Available from: https://doi.org/10.1016/j.ijinfomgt.2018.06.001
Arikunto S. No Title. In: Prosedur Penelitian. Jakarta: Renika Cipta; 1998.
Aureliano-Silva L, Spers EE, Lodhi RN, Pattanayak M. Who loves to forgive? The mediator mechanism of service recovery between brand love, brand trust and purchase intention in the context of food-delivery apps. Br Food J. 2022;124(12):4686–700.
Bruhn M, Schoenmueller V, Schäfer DB. Are social media replacing traditional media in terms of brand equity creation? Manag Res Rev. 2012;35(9):770–90.
Chen SC, Lin CP. Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technol Forecast Soc Change [Internet]. 2019;140(July 2018):22–32. Available from: https://doi.org/10.1016/j.techfore.2018.11.025
Gandhi M, Kar AK. How do Fortune firms build a social presence on social media platforms? Insights from multi-modal analytics. Technol Forecast Soc Change. 2022;182(https://doi.org/10.1016/j.techfore.2022.121829):121829.
Ghozali I, Latan H. Partial Least Squares: Konsep, Teknik, dan Aplikasi SmartPLS 3.0 untuk Penelitian Empiris. In Badan Penerbit Universitas Diponegoro; 2015.
Ghozali I. Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23. In: 8th ed. Semarang: Badan Penerbit Universitas Diponegoro.; 2016.
Hemsley-Brown J, Alnawas I. Service quality and brand loyalty: The mediation effect of brand passion, brand affection and self-brand connection. Int J Contemp Hosp Manag. 2016;28(12):2771–94.
Heryanto GG. Media Komunikasi Politik. IRCiSoD; 2018.
Kristia SE, Harti. Development of Tiktok-based promotional media to increase interest in buying DM-Seafood SME products. J Pendidik Tata Niaga. 2021;9(3):1428–38.
Lee EJ. That’s Not the Way It Is: How User-Generated Comments on the News Affect Perceived Media Bias. J Comput Commun. 2012;18(1):32–45.
Marlena N. Pengaruh User Generated Content Dan E-Wom Pada Aplikasi Tik-Tok Terhadap Purchase Intention Produk Fashion The Influence Of User Generated Content And E-Wom On The Tiktok Application On The Ppurchase Intention Of Fashion Products. 2022;09:207–18.
Matzler K, Pichler EA, Hemetsberger A. “Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism”, Proceedings of the American Marketing Association, AMA Winter Educators’ Conference, 2007. Am Mark Assoc San Diego, CA. 2007;
Mileneo MF. No Title. goodnewsfromindonesia.id [Internet]. 2024 Aug 22; Available from: https://www.goodnewsfromindonesia.id/2024/08/22/industri-kosmetik-lokal-kian-meroket-pertumbuhan-tembus-angka-48-persen#:~:text=Tantangan dan peluang. Meski industri
Morra MC, Ceruti F, Chierici R, Di Gregorio A. Social vs traditional media communication: brand origin associations strike a chord. J Res Interact Mark. 2018;12(1):2–21.
Mukherjee K. Social media marketing and customers’ passion for brands. Mark Intell Plan. 2020;38(4):509–22.
Revaldi A, Kurniawati, Hayuningtyas L, Suhardi PK, Gantini A. The effects of brand experience on brand loyalty mediated by brand passion, self-brand connection, brand affection, and customer satisfaction on smartphone users in Indonesia. J Ekon Bisnis Dan Kewirausahaan. 2022;11(1):47–60.
Sandunima KC, Jayasuriya N. Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka. South Asian J Mark. 2024;5(1):61–73.
Schivinski B, Dabrowski D. The effect of social media communication on consumer perceptions of brands. J Mark Commun. 2016;22(2):189–214.
Seo EJ, Park JW. A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. J Air Transp Manag [Internet]. 2018;66(August 2017):36–41. Available from: http://dx.doi.org/10.1016/j.jairtraman.2017.09.014
Tamarasari L, Kurniawati, Mulyati D, Windy O, Kurnia E, Banirohim G. Peran Komunikasi Media Sosial Yang Dibuat Perusahaan, Komunikasi Media Sosial Yang Dibuat Pengguna Terhadap Niat Beli Dimediasi Brand Passion. J Ilm Manaj Dan Bisnis [Internet]. 2021;22(2):304–18. Available from: http://jurnal.umsu.ac.id/index.php/mbisnis304-318
Utama L, Wijaya H, Mustikawati E, Ruslim TS. Faktor-Faktor Yang Mempengaruhi Minat Beli Makanan Organik. J Bina Manaj. 2021;9(2):146–61.
Yamin S, Kurniawan H. Generasi Baru Mengolah Data Penelitian dengan Partial Least Square Path Modeling. In Jakarta: Salemba Empat;
Yoo B, Donthu N. Developing and validating a multidimensional consumer-based brand equity scale. J Bus Res. 2001;52(1):1–14.