THE EFFECT OF GREENPRENEURIAL ORIENTATION AND ENTREPRENEURIAL EDUCATION ON GREENPREPRENEURIAL INTENTION THROUGH ENVIRONMENTAL AWARENESS
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Abstract
Indonesian Government has been planning the green economic strategy as an effort to prioritize the sustainability of human beings’ environment and the planet. Greenpreneurship constitutes the activities aligned with this strategy, because it holds the entrepreneurship with environmentally-friendly concept. This research aimed to reveal the effect of greenpreneurial orientation and entrepreneurial education on green entrepreneurial intention among Generation Z in Jakarta as mediated by environmental awareness. This research used the descriptive quantitative research method. Data was gathered through non-probability sampling method by using purposive-sampling technique. The population of this research is the people included in Generation-Z in Jakarta. Data was collected by using the questionnaire distributed through online social media online with the samples amounted to 269 respondents. Data analysis was conducted by using SEM-PLS with the assistance of SmartPLS software version 4. The results show that entrepreneurial education has a significant effect on green entrepreneurial intention, but greenpreneurial orientation does not significantly affect green entrepreneurial intention among Generation-Z in Jakarta. Nevertheless, the effect of greenpreneurial orientation on green entrepreneurial intention can be fully-mediated by environmental awareness.
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