FACTORS THAT INFLUENCE CONSUMERS' INTENTION TO PURCHASE ENVIRONMENTALLY FRIENDLY PRODUCTS
Main Article Content
Abstract
This research aims to test Environmental Knowledge, Environmental Sensitivity, Subjective Norms, Attitude, and Perceived Behavior Control on West Jakarta Consumers' Green Purchase Intention. Then test Attitude as a mediator of Environmental Knowledge and Environmental Sensitivity towards Green Purchase Intention. The sample used in this research was around 160 respondents domiciled in West Jakarta who had the intention to buy environmentally friendly products and services. Data was obtained through an online questionnaire distributed via social media using non-probability sampling techniques and convenience sampling methods. Then the data collected will be processed using PLS-SEM assisted by SmartPLS version 3 software. The results obtained in this research indicate that a) Subjective Norms do not have a significant influence on Green Purchase Intention. b) Attitude has a significant influence on Green Purchase Intention. c) Perceived Behavior Control has a significant influence on Green Purchase Intention. d) Environmental Knowledge has a significant influence on Attitude. e) Environmental Sensitivity has a significant influence on Attitude. f) Environmental Knowledge has a significant influence on Green Purchase Intention through Attitude. g) Environmental Sensitivity has a significant influence on Green Purchase Intention through Attitude. This study contributes to the understanding of factors influencing green purchase intention among consumers in West Jakarta. Such as paying attention consumer subjective norms, consumer attitude in buying the green product, consumers behaviors on buying green product, and provide consumer with an understanding of environmental damage to maintain consumer green purchase intention.
Article Details
![Creative Commons License](http://i.creativecommons.org/l/by-nc-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
IJAEB by Graduate Program of Universitas Tarumanagara is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.. Permissions beyond the scope of this license may be available at https://journal.untar.ac.id/index.php/ijaeb
References
Albayrak T., Aksoy, Ş. and Caber, M. The effect of environmental concern and scepticism on green purchase behaviour [Journal] // Marketing Intelligence & Planning. - 2013. - Vol. Vol. 31 No. 1. - pp. 27-39.
Anuar Marhana Mohamed, Omar Khatijah and Ahmed Zafar Udin POLISH JOURNAL OF MANAGEMENT STUDIES DRIVERS OF GREEN CONSUMPTION BEHAVIOUR AND THEIR IMPLICATIONS FOR MANAGEMENT [Journal] // Polish Journal of Management Studies. - 2020. - 1 : Vol. 21. - pp. 77-86.
Armutcu B., Zuferi, R., Tan, A. Green product consumption behaviour, green economic growth and sustainable development: unveiling the main determinants [Journal] // Journal of Enterprising Communities: People and Places in the Global Economy. - 2023.
Chanda Razib Chandra, Isa Salmi Mohd and Ahmed Tofayel Factors influencing customers’ green purchasing intention: evidence from developing country [Journal] // Journal of Science and Technology Policy Management. - 2022.
Chen Tian Ming and Wu Homer C How do environmental knowledge, environmental sensitivity, and place attachment affect environmentally responsible behavior? An integrated approach for sustainable island tourism [Journal] // Journal of Sustainable Tourism. - 2015. - 4 : Vol. 23. - pp. 557-576.
Chen Y.S. & Chang, C.H. Green brand personality and green purchase intentions: the mediation roles of green brand associations and green brand attitude [Journal] // Proceedings of 21st ISERD International Conference. - 2016.
Dewi Ardiana Fatma and Anggraini Atika Hubungan antara Pengetahuan Lingkungan dan Sikap Peduli Lingkungan pada Mahasiswa Tadris IPA [Journal] // Jurnal Penelitiandan Kebudayaan Islam. - 2022. - Vol. Vol. 20 No. 1. - pp. 72-87.
Erdil Melek UNDERSTANDING THE DRIVERS OF GENERATION Y CONSUMERS’ GREEN PURCHASE INTENTION: PRICE SENSITIVITY AS A MODERATING VARIABLE [Journal] // Journal of Business, Economics and Finance. - 2018. - 1 : Vol. 7. - pp. 89-100.
Hair Joseph F [et al.] When to use and how to report the result of PLS-SEM [Journal] // European Business Review. - 2019.
Huang Po-Shin and Shih Li-Hsing P.Hd. Effective environmental management through environmental knowledge management [Journal] // International Journal of Environmental Science & Technology. - 2009. - 1 : Vol. 6. - pp. 35-50.
Indriani Ida Ayu Debora, Rahayu Mintarti and Hadiwidjojo Djumilah The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable [Journal] // International Journal of Multicultural and Multireligious Understanding. - 2019. - 2 : Vol. 6. - pp. 627-635.
Irfany M.I., Khairunnisa, Y. and Tieman, M. Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally friendly halal cosmetic products [Journal] // Journal of Islamic Marketing. - 2023.
Jaiswal D. and Kant, R. Green purchasing behaviour: a conceptual framework and empirical investigation of Indian consumers [Journal] // Journal of Retailing and Consumer Services. - 2018. - Vol. Vol. 41. - pp. 60-69.
Joshi Y. and Srivastava, A.P. Examining the effects of CE and BE on consumers’ purchase intention toward green apparels [Journal] // Young Consumer. - 2020. - Vol. Vol. 21 No. 2. - pp. 255-272.
Khotimah Siti and Kurniawan Ignatius Soni PENGARUH NORMA SUBYEKTIF, KONTROL PERILAKU PERSEPSIAN, KESEDIAAN UNTUK MEMBAYAR, DAN KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI KEMASAN RAMAH LINGKUNGAN YANG DIMEDIASI SIKAP [Journal] // Jurnal Bisnis dan Ekonomi. - 2019. - Vols. Volume 10, No.1. - pp. 25-34.
Lavuri R. and Susandy, G. “Green products: factors exploring the green purchasing behavior of South Indian shoppers [Journal] // Indonesian Journal of Sustainability Accounting and Management. - 2020. - Vol. Vol. 4 No. 2. - pp. 174-191.
Lavuri Rambabu, Parida Ratri and Singh Sonia Unveiling ways to examine the purchase intension of green products in emerging markets [Journal] // Benchmarking: An International Journal. - 2023. - pp. 1463-5771.
Liu M.T., Liu, Y. and Mo, Z. Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers' green purchase intention [Journal] // Asia Pacific Journal of Marketing and Logistics. - 2020. - Vol. Vol. 32 No. 8. - pp. 1823-1841.
Mostafa M. M. A hierarchical analysis of the green consciousness of the Egyptian consumer [Journal] // Psychology & Marketing. - 2007. - 5 : Vol. 24. - pp. 445-473.
Phan V.-D., Huang, Y.-F. and Do, M.-H. Exploring the effect of cognitive factors and e-social interactions on the green purchase intention: evidence from a transitional economy [Journal] // Young Consumer. - 2023.
Post K. Kaltim Post [Online] // Opini Degradasi Ekologis dan Ecobroadcasting. - September 20, 2023. - https://kaltimpost.jawapos.com/kolom-pembaca/20/09/2023/opini-degradasi-ekologis-dan-ecobroadcasting.
Putra W E and Utama L Pengaruh Green Entrepreneurial Orientation dan Green Innovation terhadap Kinerja Berkelanjutan Industri Gigi Palsu. [Journal]. - Jakarta : Jurnal Manajerial Dan Kewirausahaan, 2022. - 2 : Vol. 4.
Putri Siti Gautami Cantika, Putrawan I Made and Djamahar Refirman ENVIRONMENTAL SENSITIVITY PESERTA DIDIK TERHADAP CITIZENSHIP BEHAVIOR YANG DIMEDIASI OLEH INTENTION TO ACT` [Journal] // Indonesian Journal of Environmental Education and Management. - 2022. - Vol. Vol.7 No. 1.
Shukla Sadhna A Study on Millennial Purchase Intention of Green Products in India: Applying Extended Theory of Planned Behavior Model [Journal] // Journal of Asia-Pacific Business. - 2019.
Simanjuntak Megawati [et al.] Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing [Journal] // Economic and Business Aspects of Sustainability. - 2023. - 6 : Vol. 15.
Sreen N., Purbey, S. and Sadarangani, P. Impact of culture, behavior and gender on green purchase intention [Journal] // Journal of Retailing and Consumer Services. - 2018. - Vol. Vol. 41. - pp. 177-189.
Tan Booi Chen and Lau Teck-Chai Attitude towards the Environment and Green Products: Consumers' Perspective [Journal] // Management Science and Engineering. - 2010. - 2 : Vol. 4. - pp. 27-39.
Vazifehdoust Hosein [et al.] Purchasing green to become greener: Factors influence consumers’ green purchasing behavior [Journal] // Management Science Letters. - 2013. - pp. 2489-2500.
Wang Bin [et al.] Residents’ Green Purchasing Intentions in a Developing-Country Context: Integrating PLS-SEM and MGA Methods [Journal] // Sustainability. - 2019. - 1 : Vol. 12. - pp. 1-21.
Wang Jianming, Pham Thuy Linh and Dang Thac Van Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivity [Journal] // International Journal of Environmental Research and Public Health. - 2020.
Yanyan Z., Pek, C, -K., Cham, T, -H. The effect of social media exposure, environmental concern and consumer habits in green consumption intention [Journal] // Journal of Strategy and Management. - 2023.
Yayla Özgür, Keskin Emrah and Keles Hüseyin The Relationship Between Environmental Sensitivity, Ecological Attitude, and the Ecological Product purchasing Behaviour of Tourists [Journal] // European Journal of Tourism, Hospitality and Recreation. - 2022. - pp. 31-45.