STRATEGIC ANALYSIS OF PT. KMDS, TBK. (INDONESIA’S MONIN SYRUPS DISTRIBUTOR & IMPORTER)
Article Sidebar
Main Article Content
Abstract
This study aim to formulate strategy for PT. KMDS, Tbk. which will be started with identify the posision of the company in the market in order to know the competitive advanatge in the market. After established for more than 20 years PT. KMDS, Tbk. should improve accordingly with the growth of the market. Qualitative method will be used with purposive sampling & total of 16 samples will consist at least working in managerial position & working in sales department. The samples will be covering the scope of Java & Bali island as it was the biggest contributor of national sales for company. The instrument used in this research will be questionnaires formulated from the internal & external factor analysis strategy. The data gathered then will be processed using Strategic Position And Action Evaluation (SPACE) matrix combined with the SWOT matrix thus called SWOT quadrant analysis.The result shown that according to the samples respond, PT. KMDS, Tbk. does have big score both in the internal & external factor. Detailed explanation shown that company stregth overpower the weakness & opportunity also overpower the threat. Thus, it is concluded that the company posisition is at the 1st Quadrant which support for the aggressive strategy
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
IJAEB by Graduate Program of Universitas Tarumanagara is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.. Permissions beyond the scope of this license may be available at https://journal.untar.ac.id/index.php/ijaeb
References
McKechnie, D.S., Grant, J. and Katsioloudes, M. (2008), "Positions and positioning: strategy simply stated", Business Strategy Series, Vol. 9 No. 5, pp. 224-230. https://doi. org/10.1108/17515630810906729
Namugenyi, C., Nimmagadda, S.L., Reiners. T., (2019). Design of a SWOT Analysis Model and its Evaluation in Diverse Digital Business Ecosystem Contexts. Procedia Computer Science 159 (2019) 1145–1154. https://demo.dspacedirect.org/bitstream/ handle/10673/792/swot%20pdf.pdf?sequence=1&isAllowed=y
Thabit, T., & Raewf, M. (2018). The evaluation of marketing mix elements: A case study. International Journal of Social Sciences & Educational Studies, 4(4).
Stangis, D. and Smith, K.V. (2017), "Connecting Corporate Citizenship to Business Strategy", 21st Century Corporate Citizenship, Emerald Publishing Limited, Bingley, pp. 69-96. https://doi.org/10.1108/978-1-78635-609-320161004
Lehtimäki, H. (2016), "How is Organization Strategic?", The Strategically Networked Organization, Emerald Group Publishing Limited, Bingley, pp. 7-33. https://doi.org/10. 1108/978-1-78635-292-720161002
Wang, J. (2005), "Consumer nationalism and corporate reputation management in the global era", Corporate Communications: An International Journal, Vol. 10 No. 3, pp. 223-239. https://doi.org/10.1108/13563280510614483
Schermerhorn Jr, J. R., Bachrach, D. G., & Wright, B. (2020). Management. John Wiley & Sons.
Daft, R. L. (2015). Management. Cengage Learning.
Mckeown, M. (2019). The strategy book. Pearson UK.
Ceruti, M., Williams, A. and Bedford, D. (2019), "Realizing the Vision – Moving from Strategy to Tactics", Translating Knowledge Management Visions into Strategies (Working Methods for Knowledge Management), Emerald Publishing Limited, Bingley, pp. 151-162. https://doi.org/10.1108/978-1-78973-763-920191012
Ansoff, H. I., Kipley, D., Lewis, A. O., Helm-Stevens, R., & Ansoff, R. (2018). Implanting strategic management. Springer.
Parnell, J. A. (2013). Strategic Management. Sage Publications.
Arter, D. R. (2003). Quality audits for improved performance. Quality Press.
AL Fayi, S.M. (2022), "Internal audit quality and resistance to pressure", Journal of Money and Business, Vol. 2 No. 1, pp. 57-69. https://doi.org/10.1108/JMB-11-2021-0053
Rangkuti, Freddy. (2019). Teknik membedah kasus bisnis analisis SWOT. PT. Gramedia Pustaka Utama
Pandya, S. (2017), "Improving the learning and developmental potential of SWOT analysis: introducing the LISA framework", Strategic Direction, Vol. 33 No. 3, pp. 12-14. https://doi.org/10.1108/SD-09-2016-0132
Sarsby, A. (2016). SWOT analysis. Lulu. com.
Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73. https://www.doi.org/10.5038/2640-6489.6.1.1148
Rozmi, A. N. A., Nordin, A., & Bakar, M. I. A. (2018). The perception of ICT adoption in small medium enterprise: A SWOT analysis. International Journal of Innovation Business Strategy, 19(1), 69-79.
David, Fred. M. & David, Forest. M. (2015). Strategic Management Concept and Cases. Fifteenth Edition. Pearson.
Rochmad, I., & Iskandar, I. (2021). Analysis of Business Strategy of PT. XXX Using the Space Matrix Model. Journal of Mechanical, Civil and Industrial Engineering, 2(2), 07–16. https://doi.org/10.32996/jmcie.2021.2.2.2
Wardhani, F. K., & Dini, A. (2020). Strategy Formulation Using SWOT Analysis, SPACE Matrix And QSPM: A Conceptual Framework. International Journal of Innovative Science and Research Technology, ISSN, (2456-2165).
Sugiyono. (2015). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Agusman Aris, A., Maupa, H., Muis, M., & Idrus Tabba, M. (2019). Effects of government policy, quality of human resources and professional institutions on workforce competitiveness using welding technology as mediating variable. Journal of Science and Technology Policy Management, 10(5), 1121-1151.
Maupa, H. (2019). Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Sepatu Converse di Makassar. JBMI (Jurnal Bisnis, Manajemen, dan Informatika), 16(2), 135-168.