THE IMPACT OF LEMONILO GREEN MARKETING ON PURCHASE INTENTION
Article Sidebar
Main Article Content
Abstract
Green marketing concept is getting popular in Indonesia and the world. Various food companies start innovating and launching food brands that use environmentally friendly concept. This research aims to identify impact of environmental concern, attitude toward green products purchase and on Lemonilo purchase intention. This research uses quantitative approach method by using primary data sources from e-questionnaire. The research result shows there is a significant impact of environmental concern on attitude toward green products purchase. The research also found that there is a significant impact of attitude toward green products on Lemonilo purchase intention. However, there is no significant impact of environmental concern on Lemonilo Purchase Intention.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
IJAEB by Graduate Program of Universitas Tarumanagara is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.. Permissions beyond the scope of this license may be available at https://journal.untar.ac.id/index.php/ijaeb
References
Armelsa, D. (2021). Tingkat Pengetahuan masyarakat Terhadap Citra Iklan Mie Lemonilo di Sinetron Televisi. Jurnal Public Relations-JPR, 2(April), 29–34.
Made, L., Rahayu, P., Abdillah, Y., & Mawardi, M. K. (2017). PENGARUH PEMASARAN HIJAU TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Survei Pada Konsumen The Body Shop di Indonesia dan di Malaysia). Jurnal Administrasi Bisnis, 43(1), 121–131.
Adetiya, L., & Rahmawan, G. (2021). The Effect of Product Quality, Innovation and Price to Purchasing Decisions of Noodle Products. International Journal of Multi Science, 1(10), 60–70. https://multisciencejournal.com/index.php/ijm/article/view/141
Rusniati, R., & Rahmawati, R. (2019). Produk hijau : Pengaruh Pengetahuan Produk, Pengetahuan Pembelian dan Pengetahuan Pemakaian terhadap Keputusan Pembelian. Intekna, 19(1), 1–68. https://editorial.femaledaily.com/blog/2019/07/22/4-alasan-produk-eco-friendly-lebih-mahal
Felix, R., González, E. M., Castaño, R., Carrete, L., & Gretz, R. T. (2021). When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products. International Journal of Consumer Studies, March, 1–19. https://doi.org/10.1111/ijcs.12738
Ali, A., & Ahmad, I. (2016). Environment Friendly Products: Factors that Influence the Green Purchase Intentions of Pakistani Consumers. Pakistan Journal of Engineering, Technology & Science, 2(1), 84–117. https://doi.org/10.22555/pjets.v2i1.697
Chen, C. C., Chen, C. W., & Tung, Y. C. (2018). Exploring the consumer behavior of intention to purchase produk hijaus in Belt and Road countries: An empirical analysis. Sustainability (Switzerland), 10(3). https://doi.org/10.3390/su10030854
Lestari, E. R., Kirana Putri, H., Anindita, C., Bernadhetta, M., Jurusan, L., Industri, T., Teknologi, P.-F., Brawijaya, P.-U., Veteran -Malang, J., & Korespondensi, P. (2020). The Effect of Produk hijau (Enviromental Friendly Drink), Green Advertising, and Kepedulian lingkungan to Green Trust and Implications on Purchase Intention. Jurnal Teknologi Pertanian, 21(1), 1–10.
Chaudhary, R. (2018). Green buying behavior in India: an empirical analysis. Journal of Global Responsibility, 9(2), 179–192. https://doi.org/10.1108/jgr-12-2017-0058
Chaudhary, R., & Bisai, S. (2018). Factors influencing green purchase behavior of millennials in India. Management of Environmental Quality: An International Journal, 29(5), 798–812. https://doi.org/10.1108/MEQ-02-2018-0023
Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41(August 2017), 60–69. https://doi.org/10.1016/j.jretconser.2017.11.008
Odhiambo Joseph, O. (2019). Pro-Environmental Consumer Behavior: A Critical Review of Literature. International Journal of Business and Management, 15(1), 1. https://doi.org/10.5539/ijbm.v15n1p1
Khoiriyah, S., & Toro, M. J. S. (2018). Attitude toward produk hijau, willingness to pay and intention to purchase. International Journal of Business and Society, 19, 620–628.
Dianti, N. R., & Paramita, E. L. (2021). Produk hijau dan Keputusan Pembelian Konsumen Muda. Jurnal Samudra Ekonomi Dan Bisnis, 12(1), 130–142. https://doi.org/ 10.33059/jseb.v12i1.2301
Jayasinghe, J. A. S. C. (2022). The Influence of Green Packaging, Green Campaigns and Green Attitude on Green Behavioural Intentions of Consumers: Evidence from Sri Lanka. February.
Sharma, A., & Foropon, C. (2019). Produk hijau attributes and green purchase behavior: A theory of planned behavior perspective with implications for circular economy. Management Decision, 57(4), 1018–1042. https://doi.org/10.1108/MD-10-2018-1092
A., Ustiawaty, J., Utami, E. F., Sukmana, D. J., & Istiqomah, R. R. (2020). Metode Penelitian Kualitatif & Kuantitatif (Issue April).
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2020). Handbook of Market Research. In Handbook of Market Research (Issue September). https://doi.org/10.1007/978-3-319-05542-8
Purwanto, A., Asbari, M., & Santoso, T. I. (2021). Analisis Data Penelitian Marketing: Perbandingan Hasil antara Amos, SmartPLS, WarpPLS, dan SPSS untuk Jumlah Sampel Besar. Journal of Industrial Engineering & Management Research (JIEMAR), 2(4), 216–227. https://www.jiemar.org/index.php/jiemar/article/view/178/138
Sander, O. A., & Japutra, A. (2021). Factors Affecting Consumer Attitude to Shop at Miniso. In Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020) (pp. 347-352). Atlantis Press.
Velice, V., & Sander, O. A. (2022). Pengaruh Iklan “Choi Siwon” Mie Sedaap dan Citra Merek terhadap Minat Beli Konsumen. Business Management Journal, 18(2), 195-203.
Manuella, W., & Sander, O. A. (2022). Pengaruh Electronic Word of Mouth (E-WOM) di Instagram Terhadap Minat Pembelian pada Merek Kosmetik Lokal yang Dimediasi oleh Citra Merek dan Sikap Merek. Milestone: Journal of Strategic Management, 2(2), 91-102.