Mulai tahun 2021 ini Jurnal Bakti Masyarakat Indonesia memuat artikel ilmiah dari hasil penelitian dan pengabdian kepada masyarakat. Jurnal ini terbit 3 (tiga) kali dalam setahun yaitu pada bulan Mei, Agustus dan November. Setiap artikel yang dimuat telah melalui proses review. Starting in 2021, the Indonesian Community Service Journal contains scientific articles from the results of research and community service. This journal is published 3 (three) times a year, namely in May, August and November. Every article published has gone through a review process. Jurnal Bakti Masyarakat Indonesia diterbitkan dalam rangka mendukung upaya pemerintah Republik Indonesia, khususnya Kementerian Riset, Teknologi, dan Pendidikan Tinggi untuk meningkatkan jumlah publikasi ilmiah di tingkat nasional, yang manuskripnya terutama dari hasil temuan dari kegiatan Penelitian dan Pengabdian kepada Masyarakat. Jurnal Bakti Masyarakat Indonesia ini juga dapat menjadi wadah publikasi bagi dosen dan para mahasiswa (S1, S2 maupun S3) di lingkungan perguruan tinggi. Jurnal Bakti Masyarakat Indonesia is published in order to support the efforts of the government of the Republic of Indonesia, especially the Kementerian Riset, Teknologi, dan Pendidikan Tinggi to increase the number of scientific publications at the national level, the manuscripts of which are mainly from findings from Research and Community Service activities. The Indonesian Community Service Journal can also be a publication forum for lecturers and students (S1, S2 and S3) in higher education environments. Jurnal ini dikelola oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Tarumanagara (LPPM - UNTAR). This journal is managed by Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Tarumanagara (LPPM - UNTAR). ISSN 2620-7710 (Versi Cetak) ISSN 2621-0398 (Versi Elektronik)
Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara
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MEMBANGUN CITRA DIRI POSITIF MELALUI PEMBELAJARAN TENTANG PERSONAL BRANDING UNTUK GENERASI Z
Generation Z is known as digital natives who are deeply connected to social media and information technology. Their involvement in the digital space has influenced various aspects of life, including the process of identity and self-image formation. Unlike previous generations who developed their identities through direct, face-to-face interactions, Generation Z is more heavily influenced by what they consume and present on social media. This creates its own set of challenges, such as identity crises, social anxiety, and pressure to meet digitally constructed social standards. In response to these issues, this Community Service Program (PKM) was carried out to provide education on the importance of personal branding as a strategy to build a positive and authentic self-image. The program was implemented at SMKN 1 Cimahi through three main phases: pre-implementation (audience engagement and initial survey), implementation (material delivery and interactive discussions), and post-implementation (evaluation, documentation, and publication). The interactive counseling method was chosen to encourage active student participation in understanding and practicing the concept of personal branding. Evaluation results showed an increase in participants' understanding of the importance of building an authentic self-image, as well as heightened awareness of digital literacy. This activity not only had a positive impact on the participants but also supported the school’s role in fostering student character development and readiness to face the challenges of the digital world. Moving forward, similar activities are expected to continue, with a focus on advanced digital literacy and the productive use of social media.
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