OPTIMALISASI POTENSI KEWIRAUSAHAAN DAN PEMASARAN PRODUK UNGGULAN DESA TAMIYANG

Yolla Margaretha, Asni Harianti, Nur Nur, Maya Malinda, Chandra Kuswoyo, Rully Arlan Tjahjadi, Allen Kristiawan8, Olivia Vania Olius, Meryana Meryana
| Abstract views: 44 | views: 27

Abstract

Tamiyang is a village that has abundant agricultural and plantation products, one of which is mango. Besides that, there are also a lot of raw materials available in the village. The two sources of raw materials available in nature, both mango and wood, have not been used optimally to add value, especially to improve the community's economy. The community service activities discuss the optimization of entrepreneurial potential and marketing for Tamiyang's superior products. This activity was carried out by means of a Focus Group Discussion and Training. Through this activity, it is hoped that it will have an impact on improving the economy of the community itself. In particular, at this community service, we are helping Tamiyang people to make a product that is unique, namely Si Mayang. Mayang stands for Mangga Tamiyang, which in Tamiyang Village is indeed very abundant in the yields of mangoes. In addition, we also monitor the continuation of the manufacture and promotion of coffin products that have been made before. Through this community service activity, Tamiyang Village has a product in the form of Manisan Si Mayang which is the hallmark of the area. In addition, the initial stage of optimizing coffin products produced by the community was also achieved, in the form of a design improvement plan and a proper coffin pricing determination.

 

ABSTRAK:

merupakan desa yang memiliki hasil pertanian dan perkebunan yang melimpah, salah satu hasil perkebunan yang dihasilkan adalah mangga. Selain itu juga banyak sekali bahan baku yang tersedia di desa tersebut. Kedua sumber bahan baku yang tersedia di alam, baik itu mangga dan kayu belum dimanfaatkan secara optimal untuk menambah nilai, khususnya untuk meningkatkan perekonomian masyarakat. Adapun kegiatan pengabdian masyarakatnya membahas optimalisasi potensi kewirausahaan dan pemasaran bagi produk unggulan Tamiyang. Kegiatan ini dilakukan dengan Focus Group Discussion dan Pelatihan. Melalui kegiatan ini diharapkan nantinya akan berdampak pada peningkatan perekonomian masyarakat itu sendiri. Secara khusus, pada pengabdian kepada masyarakat kali ini kami membantu masyarakat Tamiyang membuat produk yang menjadi keunikannya, yaitu Manisan Si Mayang. Mayang ini kepanjangan dari Mangga Tamiyang, yang mana di Desa Tamiyang ini memang sangat berlimpah sekali hasil panen dari buah mangga. Selain itu kami juga melakukan pemantauan mengenai kelanjutan dari pembuatan dan promosi produk peti mati yang sudah pernah dibuat oleh sebelumnya. Melalui kegiatan pengabdian masyarakat ini, Desa Tamiyang memiliki produk berupa Manisan Si Mayang yang menjadi ciri khas daerah tersebut. Selain itu juga dicapai tahap awal dari optimalisasi produk peti mati yang diproduksi oleh masyarakat, berupa rencana perbaikan desain dan penentuan harga peti mati yang layak.

Keywords

Optimalisasi, potensi kewirausahaan dan pemasaran, produk unggulan

Full Text:

PDF

References

Boateng, W. (2012). Evaluating the Efficacy of Focus Group Discussion (FGD) in Qualitative Social Research. International Journal of Business and Social Science. 3 (7), 54-57.

Martin, B.O., Kolomitro, M., Lam, T.C.M. (2014). Training Methods: A Review and Analysis. Human Resource Development Review. 13 (1), 11-35.

Mishra, L. (2016). Focus Group Discussion in Qualitative Research. TechnoLEARN. 6 (1), 1-5.

Nyumba, T. O., Wilson, K., Derrick, C.J., Mukherjee, N. (2018). The Use of Focus Group Discussion Methodology: Insights from Two Decades of Application in Conversation. Methods in Ecology and Evolution. 9, 20-32.

Undang-Undang No. 12 Tahun 2012 Tentang Pendidikan Tinggi

Vinesh. (2014). Role of Training & Development in an Organizational Development. International Journal of Management and International Business Studies. 4 (2), 213-220.

Wilhem, W., Abushamsieh, K., Arostegui, M. N. P. (2014). Training Strategies, Theories and Types. Journal of Accounting – Business & Management. 21 (1), 12-26.

Copyright (c) 2020 Jurnal Bakti Masyarakat Indonesia
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Refbacks

  • There are currently no refbacks.