HUBUNGAN ANTARA PERBANDINGAN SOSIAL DAN HARGA DIRI PADA WANITA DEWASA AWAL PENGGUNA SOSIAL MEDIA INSTAGRAM

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Nathania
naomi soetikno

Abstract

Instagram seringkali digunakan sebagai platform untuk keseharian masyarakat untuk mendapatkan kepuasan dan 
kebahagiaan. Pada penelitian terdahulu terdapat bahwa penggunaan Instagram turut berperan dalam mempengaruhi 
harga diri yang rendah dan rasa tidak berdaya. Berdasarkan penelitian sebelumnya, menemukan bahwa wanita lebih 
rentan untuk mengalami adiksi sosial media yang berlebihan. Hal ini disebabkan karena adanya keinginan untuk 
membangun representasi diri yang positif melalui media instagram dengan penggunaan filter atau penyaringan foto 
tertentu yang membentuk suatu standar visual yang berlebihan. Penelitian ini bertujuan untuk mengetahui hubungan 
perbandingan sosial dengan harga diri. Metode non-probability sampling digunakan dalam penelitian ini. Sebanyak 
331 partisipan perempuan berusia antara 18 dan 25 tahun, yang menggunakan sosial media instagram dalam penelitian 
ini. Metode penelitian kuantitatif non-eksperimental dilakukan dengan menyebarkan kuesioner, serta alat ukur yaitu 
lowa-Netherlands Comparison Orientation Scale Measure dan Rosenberg Self-Esteem Scale ke dalam Bahasa 
Indonesia. Analisis data menggunakan teknik uji korelasi Pearson menunjukkan terdapat hubungan negatif yang 
signifikan antara perbandingan sosial dan harga diri (r = -0.347, p = 0.000). Lebih lanjut, hasil penelitian menemukan 
bahwa  terdapat perbedaan perbandingan sosial dan harga diri ditinjau dari usia, pendidikan terakhir, dan durasi 
penggunaan instagram. Berdasarkan penelitian ini, dukungan dari keluarga, kerabat maupun teman menjadi penting 
untuk ditingkatkan sehingga dapat meningkatkan tingkat harga diri pengguna.

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