PENGARUH ORIENTASI KEWIRAUSAHAAN, EFIKASI DIRI, KREATIVITAS TERHADAP KINERJA USAHA COFFEE SHOP

Abstract

The research was triggered by cof ee shop entrepreneurs which were af ected by the COVID-19 pandemic in the Sunter area. The study aims to determine relationship between entrepreneurial orientation, self-ef icacy also creativity on the business performance of thus cof ee shop in Sunter statistically. This study uses PLS (Partial Least Square) to perform data analysis. The samples taken were 44 respondents who owned cof ee shops in Sunter. The research method is quantitative and the sampling technique is non-probability. Collecting data by distributing questionnaires through google form. The results of the study indicate self-ef icacy, entrepreneurial orientation, creativity have a positive influence on cof ee shop business performance.

Penelitian ini dipicu oleh para pengusaha coffee shop yang terkena dampak oleh pademi COVID-19 di daerah Sunter. Penelitian ini bertujuan untuk mengetahui keterkaitan antara Orientasi kewirausahaan, Efikasi diri dan Kreativitas terhadap kinerja usaha coffee shop area sunter secara statistik. Penelitian ini menggunakan PLS (Partial Least Square) untuk melakukan analisis data. Sampel yang diambil sebanyak 44 responden pemilik coffee shop di sunter. Metode penelitian secara kuantitatif dan teknik pengambilan sampel adalah non-probability. Pengumpulan data dengan menyebarkan kuesioner melalui media google form. Hasil penelitian ini menunjukan bahwa Efikasi Diri, Orientasi kewirausahaan, Kreativitas memiliki pengaruh yang positif terhadap kinerja usaha coffee shop.