STRATEGI PENETAPAN HARGA DALAM MENINGKATKAN PROFITABILITAS USAHA KONVEKSI KEMBANG MAS

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Rodhiah Rodhiah
Leo Colin
Fadillah Akbar
Raden Mas

Abstract

Pricing strategy is the most important decision in marketing activities. Because it will have a direct impact on the acceptance of a company's opinion, the profit obtained is one source because of the price offered to consumers. The partner who is the place of activity is a business engaged in the embroidery convection which is located in West Jakarta. PKM activities are carried out by looking at the problems of SMEs, especially in terms of price strategies offered to consumers, plus there are quite a lot of border businesses around partners, so partners need to have the right price strategy in dealing with competitors and increasing profits. The method offered to training/socialization partners is in the form of a zoom meeting, which includes an introduction to pricing strategies, pricing goals, and steps to determine the selling price that partners should use. The results of the activities carried out run well, partners gain knowledge about pricing strategies, to increase their profits.

 

Strategi harga merupakan keputusan yang paling penting dalam kegiatan pemasaran karena akan berdampak secara langsung pada penerimaan pendapat suatu perusahan. Selanjutnya keuntungan yang diperoleh dapat menjadi salah satu sumber karena adanya harga yang ditawarkan ke konsumen. Mitra yang menjadi tempat kegiatan merupakan usaha yang bergerak di bidang konveksi bordir yang berlokasi di Jakarta Barat. Kegiatan PKM dilakukan dengan melihat permasalahan UKM terutama dalam hal strategi harga yang ditawarkan ke konsumen, ditambah lagi usaha bordir di sekitar mitra cukup banyak, sehingga mitra perlu memiliki strategi harga yang tepat dalam menghadapi pesaing dan meningkatkan keuntungan. Metode yang ditawarkan ke mitra pelatihan/sosialisasi secara online dalam bentuk zoom meeting. yang meliputi pengenalan tentang strategi harga, sasaran penetapan harga, dan langkah melakukan penetapan harga jual yang sebaiknya digunakan mitra. Hasil kegiatan yang dilakukan berjalan dengan lancar, mitra mendapatkan bekal pengetahuan tentang strategi harga, dalam upaya meningkatkan keuntungan .

 

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