Published: 2024-03-18

Editorial Information

Cover Kiwari Vol 3 No 1

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|Abstract views: 6 | Download :27
https://doi.org/10.24912/ki.v3i1.29308

Front Matters Kiwari Vol 3 No 1

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|Abstract views: 8 | Download :29
https://doi.org/10.24912/ki.v3i1.29430

Back Matters Kiwari Vol 3 No 1

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|Abstract views: 28 | Download :37
https://doi.org/10.24912/ki.v3i1.29309

Articles

Pengaruh Social Media Marketing Tiktok terhadap Brand Awareness Produk Bioaqua

Meiliana, Farid Rusdi

1-7

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|Abstract views: 212 | Download :230
https://doi.org/10.24912/ki.v3i1.29078

Personal Branding dan Keputusan Pembelian Melalui Media Sosial TikTok

Michael Phung, Roswita Oktavianti

8-16

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|Abstract views: 170 | Download :123
https://doi.org/10.24912/ki.v3i1.29374

Persepsi Etika Komunikasi dan Kaitannya dengan Trash-talking Ketika Bermain Game Mobile Legend pada Mahasiswa Jakarta

Michelle Jessica Thio, Ahmad Junaidi

17-24

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|Abstract views: 157 | Download :262
https://doi.org/10.24912/ki.v3i1.29376

Advertising Awareness dan Brand Equity pada Grabfood

Nicolas Endrico Suciati, Rezi Erdiansyah

25-30

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|Abstract views: 61 | Download :55
https://doi.org/10.24912/ki.v3i1.29377

Studi Dramaturgi Tokoh Simon Leviev dalam Film The Tinder Swindler

Nikita Anastasya, Suzy Azeharie

31-37

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|Abstract views: 159 | Download :93
https://doi.org/10.24912/ki.v3i1.29378

Opini Remaja terhadap Album Jazz Pop (Studi terhadap Komunitas Penggemar Album Manusia dari Tulus)

Okta Fahrul Wibowo, Riris Loisa

38-44

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|Abstract views: 67 | Download :90
https://doi.org/10.24912/ki.v3i1.29380

Strategi Komunikasi Pemasaran Perusahaan Trading dalam Membangun Kepercayaan Konsumen

Philipus Vardiman Jefriwinata Hia, Yugih Setyanto

45-52

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|Abstract views: 156 | Download :227
https://doi.org/10.24912/ki.v3i1.29381

BTS sebagai Brand Ambassador dan Minat Pemakaian Aplikasi GoFood

Pingky Fordora, Moehammad Gafar Yoedtadi

53-58

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|Abstract views: 106 | Download :76
https://doi.org/10.24912/ki.v3i1.29410

Pengaruh Social Media Marketing Instagram terhadap Brand Equity

Rachmadhini Nura’idha, Gregorious Genep Sukendro

59-68

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|Abstract views: 115 | Download :137
https://doi.org/10.24912/ki.v3i1.29414

Hubungan Konten Marketing Instagram Reels @Ocistok dengan Minat Beli Konsumen

Reynard Jeremy Ali, Moehammad Gafar Yoedtadi

69-79

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|Abstract views: 255 | Download :185
https://doi.org/10.24912/ki.v3i1.29415

Kepuasan Pelanggan Berbasis Kualitas Pelayanan dan Komunikasi Pemasaran

Richard Cakrawijaya, Rezi Erdiansyah

80-86

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|Abstract views: 54 | Download :55
https://doi.org/10.24912/ki.v3i1.29416

Pemanfaatan Telegram dalam Memenuhi Kebutuhan Informasi Akademik Mahasiswa

Rizky Ananda, Ahmad Junaidi

87-95

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|Abstract views: 150 | Download :105
https://doi.org/10.24912/ki.v3i1.29417

Strategi Komunikasi Pemasaran dalam Meningkatkan Brand Awareness Pembeli di Perusahaan Retail

Sharen Aurellia, Roswita Oktavianti

96-104

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|Abstract views: 629 | Download :233
https://doi.org/10.24912/ki.v3i1.29418

Brand Image, Celebrity Endorsement dan Keputusan Pembelian

Sharla Shanvara, Rezi Erdiansyah

105-110

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|Abstract views: 102 | Download :86
https://doi.org/10.24912/ki.v3i1.29351

Pengaruh Iklan YouTube terhadap Brand Awareness

Sherina Gavrila, Wulan Purnama Sari

111-115

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|Abstract views: 113 | Download :99
https://doi.org/10.24912/ki.v3i1.29352

Personal Branding Influencer @Angelillc melalui TikTok

Silvia Alverina Angelica, Riris Loisa

116-122

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|Abstract views: 113 | Download :154
https://doi.org/10.24912/ki.v3i1.29386

Pengaruh Strategi Promosi Media Sosial terhadap Keputusan Pembelian N'pure yang Dimediasi Word Of Mouth Marketing

Stefannie Stefannie, Farid Rusdi

123-127

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|Abstract views: 116 | Download :118
https://doi.org/10.24912/ki.v3i1.29359

Analisis Semiotika Serial Black Mirror the National Anthem (Penjabaran Proses Kerja Public Relations dalam Menangani Krisis)

Steven Yaputra, Gregorius Genep Sukendro

128-134

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|Abstract views: 69 | Download :64
https://doi.org/10.24912/ki.v3i1.29360

Representasi Maskulinitas Toksik (Analisis Naratif Film Seperti Dendam, Rindu Harus Dibayar Tuntas)

Talenta Rizkiana, Suzy Azeharie

135-142

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|Abstract views: 157 | Download :128
https://doi.org/10.24912/ki.v3i1.29361

Analisa Efek Brand Image dan Brand Community terhadap Customer Loyalty pada Pelanggan Skin Game

Tasya Celica, Farid Rusdi

143-148

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|Abstract views: 199 | Download :159
https://doi.org/10.24912/ki.v3i1.29344

Pembentukan Personal Branding Prawnche Ngaditowo melalui Media Sosial Instagram @Foodventurer_

Thalia Tan Jaya, Ahmad Junaidi

149-155

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|Abstract views: 93 | Download :129
https://doi.org/10.24912/ki.v3i1.29407

Media Sosial Instagram Sebagai Sarana dalam Menciptakan Brand Image Bagi Klub Indonesia Muda

Tresiana Hariawati, Riris Loisa

156-165

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|Abstract views: 105 | Download :138
https://doi.org/10.24912/ki.v3i1.29411

Gaya Komunikasi Lintas Generasi Pemimpin Kepada Karyawan Senior

Veronica Yolanda, Sinta Paramita

166-171

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|Abstract views: 202 | Download :161
https://doi.org/10.24912/ki.v3i1.29421

Jaringan Sosial dan Personal Branding Fashion Influencer (Studi Kasus Akun Instagram @Angelillc)

Welly Andreas, Wulan Purnama Sari

172-180

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|Abstract views: 165 | Download :166
https://doi.org/10.24912/ki.v3i1.29423

Implementasi Teori Interaksi Simbolik Player Saat Memainkan Game Mobile Legends

Widiana Sonia, Nigar Pandrianto

181-187

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|Abstract views: 141 | Download :188
https://doi.org/10.24912/ki.v3i1.29424