Kiwari
type: channel
description: Kiwari (EISSN: 2827-8763) is a scientific journal written by students supervise by the lecturer as second author. This journal is a publication forum for student's work. The published articles are far from perfect and are open to suggestions and constructive criticism. Kiwari publishes articles written by students in the field of communication science. Kiwari is published by the Faculty of Communication Sciences, Tarumanagara University. Kiwari is published four times a year, in March, June, September, December
publisher: Fakultas Ilmu Komunikasi Universitas Tarumanagara
language: en-US
publication name: Kiwari
issn: 2827-8763
copyright: This work is licensed under a Prologia Creative Commons Attribution-ShareAlike 4.0 International License.
items: Hubungan Genre Musik dengan Gaya Berpakaian Mahasiswa
items: Pengaruh Daya Tarik Konten dan Kredibilitas Penyiar Daring terhadap Persepsi Penonton (Studi Akun Youtube Set1awanade)
items: Kredibilitas Berita pada Akun Media Sosial dalam Meningkatkan Kepercayaan Followers
items: Fenomena Padel dan Pembentukan Identitas Sosial Gen Z di Indonesia
items: Satir dan Representasi Budaya Pop dalam Kolaborasi The Simpsons X Balenciaga
items: Analisis Regresi Komunikasi Pemasaran terhadap Minat Menonton Film Siksa Kubur di Instagram
items: Komunikasi Digital Membangun Loyalitas Pelanggan Somethinc dalam Shopee
items: Strategi Komunikasi Dalam Sosialisasi Rancangan Undang-Undang di Pusat Polhukham
items: Kontribusi Organisasi dalam Mendukung Proses Adaptasi Budaya Mahasiswa Rantau (Indonesia Bolaang Mongondow Bandung)
items: Persepsi Fans terhadap Upaya Promotor dalam Mengelola Krisis Komunikasi
items: Kesamaan Ketertarikan Referensi Musik dalam Membangun Kedekatan Komunikasi Interpersonal pada Mahasiswa FSRD Universitas Tarumanagara 2025
items: Peran Instagram Reels dalam Strategi Digital Public Relations Event Megabuild 2025
items: Komunikasi Dua Arah sebagai Strategi Membangun Loyalitas Penyewa (Studi Kasus Tenant Relations Mal Artha Gading)
items: Personal Branding Kreator Gen Z dalam Membentuk Literasi Keuangan di TikTok
items: Brand Ambassador AESPA sebagai Penunjang Brand Image Nabati Richoco
items: Kualitas Konten dan Engagement Audiens: Faktor Penentu Persepsi Publik Terhadap Akun Instagram @keretacepat_id
items: Representasi Budaya Korea dalam Film “Kpop Demon Hunters” (Analisis Semiotika Roland Barthes)
items: Aktivitas Fan Labor dalam Fenomena Shipping Culture di Media Sosial X
items: Persepsi Konsumen terhadap Narasi Black Campaign: Studi Kualitatif tentang Reputasi Merek Deodoran X di Media Sosial
items: Dinamika Komunikasi Awal Perempuan Pengguna Bumble: Strategi dan Faktor Keberhasilan
items: Pengaruh Influencer Sonny Willim terhadap Ketertarikan Generasi Z pada Modifikasi Otomotif di Indonesia
items: Peran Komunikasi Interaktif dalam Live Streaming untuk Membangun Kepercayaan Konsumen
items: Proses Komunikasi Tokoh Agama dalam Membantu Umat Menghadapi Disonansi Kognitif Pergulatan Batin
items: Humor dalam Iklan “Iritology” dari Sudut Pandang Generasi Z
items: Symbolic Displaying: Unggahan Mobil Mewah di Instagram
items: Cover Kiwari Vol. 5 No. 1
items: Front Matters Vol. 5 No. 1
items: Back Matters Vol. 5 No. 1

Hubungan Genre Musik dengan Gaya Berpakaian Mahasiswa
type: item
description: Music is not merely a companion to fill the silence, and clothing is not merely protection for the body. Both have merged into a silent language that tells the story of who they really are. This study stems from an interesting phenomenon on campus, where the diversity of music genres—from energetic hip-hop beats, stylish K-pop aesthetics, to poetic indie melodies—seems to be in harmony with the clothing styles of their listeners. This study aims to trace the relationship: to what extent does the music listened to influence students' decisions in choosing their clothing style? This study views students as active individuals who consciously choose music to fulfil their inner needs. This satisfaction is then expressed through artifactual communication, making clothing a ‘stage’ for self-presentation. Using a quantitative approach, this study voices the opinions of 100 Tarumanagara University students who participated as respondents. The collected data was then statistically processed to identify patterns of cause and effect. The results of this study tell a powerful story: there is a clear and significant influence between the genre of music listened to and students' clothing styles. The findings show that 50.1% of the variation in students' clothing styles is shaped by their musical tastes. This confirms that for Tarumanagara University students, music is an integral part of their identity. What enters their ears is visualised through what they wear, making music one of the main determinants in expressing their identity in social spaces. Musik bukan sekadar teman pengisi kesunyian, dan pakaian bukan hanya sekadar pelindung tubuh. Keduanya telah melebur menjadi bahasa diam yang menceritakan siapa mereka sebenarnya. Penelitian ini berangkat dari fenomena menarik di lingkungan kampus, di mana keragaman genre musik—mulai dari beats Hip-Hop yang energik, estetika K-Pop yang stylish, hingga alunan Indie yang puitis tampak selaras dengan gaya berpakaian yang dikenakan oleh p…
creator: Gabriel Marchelino
creator: Ahmad Junaidi
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 1
ending page: 9
doi: 10.24912/ki.v5i1.36933

Pengaruh Daya Tarik Konten dan Kredibilitas Penyiar Daring terhadap Persepsi Penonton (Studi Akun Youtube Set1awanade)
type: item
description: This research aims to analyze the influence of content attractiveness and online broadcaster credibility on viewers’ perception within the context of digital entertainment broadcasts. The study employed a quantitative method by distributing questionnaires to respondents who actively and routinely watch online streaming programs on various platforms. The results reveal that content attractiveness has a significant positive effect on viewers’ perception. Content that is engaging, relevant, creative, informative, and able to maintain audience attention is proven to shape favorable evaluations. Conversely, online broadcaster credibility does not show a significant influence on viewers’ perception, indicating that audiences tend to prioritize the quality of content presentation over personal image, trustworthiness, or expertise of the broadcaster. However, both variables still contribute simultaneously to forming perception, although with different levels of influence. These findings emphasize that in digital entertainment, strong content quality and attractive presentation act as the key elements in developing audience perception and enhancing their overall viewing experience. Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik konten dan kredibilitas penyiar daring terhadap persepsi penonton dalam konteks siaran hiburan digital. Metode penelitian yang digunakan adalah pendekatan kuantitatif melalui penyebaran kuesioner kepada responden yang aktif menonton tayangan daring secara rutin. Hasil analisis menunjukkan bahwa daya tarik konten memiliki pengaruh signifikan terhadap persepsi penonton. Konten yang menarik, relevan, kreatif, informatif, serta mampu mempertahankan perhatian audiens terbukti membentuk penilaian yang positif terhadap tayangan yang disajikan. Sebaliknya, kredibilitas penyiar daring tidak menunjukkan pengaruh yang signifikan terhadap persepsi penonton, yang mengindikasikan bahwa audiens lebih menilai kualitas penyajian konten dibandingkan ci…
creator: Varriendo Octarius Caesar
creator: Riris Loisa
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 10
ending page: 20
doi: 10.24912/ki.v5i1.36983

Kredibilitas Berita pada Akun Media Sosial dalam Meningkatkan Kepercayaan Followers
type: item
description: This research is driven by the fast spread of information on social media, which requires trustworthy news to keep public faith. The primary question is how news credibility on the Instagram account @vereditum affects followers' trust. This study takes a quantitative approach, conducting a cross-sectional survey of 100 participants chosen using purposeful sampling. The primary ideas are news trustworthiness and follower trust, both measured using a Likert scale. Data was gathered through closed-ended questionnaires and documentation, then evaluated using validity and reliability studies, descriptive analysis, and simple linear regression. The findings indicate that news trustworthiness has a favorable and substantial influence on followers' confidence, as shown by the regression equation Y = 10. 312 + 0. 750X. An R Square value of 0. 492 suggests that about half of the variance in followers' trust is accounted for by news trustworthiness. These findings emphasize the significance of correctness, consistency, and dependability of information in gaining followers' confidence, as well as the function of news stories on social media as reliable sources of information. Penelitian ini didorong oleh penyebaran informasi yang cepat di media sosial, yang membutuhkan berita yang dapat dipercaya untuk menjaga kepercayaan publik. Penelitian ini ingin mengetahui bagaimana kredibilitas berita di akun Instagram @vereditum memengaruhi kepercayaan pengikut. Studi ini menggunakan pendekatan kuantitatif, dengan melakukan survei lintas sektoral terhadap 100 partisipan yang dipilih menggunakan pengambilan sampel bertujuan. Ide utamanya adalah kepercayaan berita dan kepercayaan pengikut, keduanya diukur menggunakan skala Likert. Data dikumpulkan melalui kuesioner tertutup dan dokumentasi, kemudian dievaluasi menggunakan studi validitas dan reliabilitas, analisis deskriptif, dan regresi linier sederhana. Temuan menunjukkan bahwa kepercayaan berita memiliki pengaruh yang menguntungkan dan …
creator: Felicia Salim
creator: Riris Loisa
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 21
ending page: 31
doi: 10.24912/ki.v5i1.36985

Fenomena Padel dan Pembentukan Identitas Sosial Gen Z di Indonesia
type: item
description: This study examines the phenomenon of padel, sporting activity, as an emerging lifestyle practice among Generation Z in Indonesia and its role in shaping social identity. Using a qualitative phenomenological approach, the research explores the lived experiences of seven Gen Z padel players in urban settings. The findings reveal that padel is perceived not merely as a recreational sport but as a marker of modern identity, social belonging, and digital self-presentation. Social media plays a central role in introducing padel, reinforcing its symbolic value, and enabling the performance of identity through visual representation. Padel also functions as a social arena that facilitates interpersonal connection, community formation, and network expansion. Additionally, the activity serves as a means of emotional regulation, supporting Gen Z's efforts to manage stress and maintain psychological well-being. The study highlights how global cultural flows, digital communication, and lifestyle aspirations converge to position padel as a symbolic and socially meaningful practice within the everyday lives of Indonesian Gen Z. Penelitian ini menganalisis fenomena olahraga padel sebagai praktik gaya hidup yang berkembang di kalangan Generasi Z di Indonesia serta perannya dalam pembentukan identitas sosial. Dengan menggunakan pendekatan kualitatif fenomenologis, penelitian ini menggali pengalaman hidup tujuh pemain padel Gen Z di kawasan urban. Hasil penelitian menunjukkan bahwa padel dipahami bukan semata sebagai olahraga rekreasi, tetapi sebagai penanda identitas modern, keanggotaan sosial, dan representasi diri di ruang digital. Media sosial berperan penting dalam memperkenalkan padel, memperkuat nilai simboliknya, serta memfasilitasi performativitas identitas melalui representasi visual. Padel juga menjadi ruang sosial untuk membangun kedekatan, membentuk komunitas, dan memperluas jejaring. Selain itu, aktivitas ini berfungsi sebagai mekanisme regulasi emosi yang membantu Gen Z…
creator: Jevelin Virgin Ratulie
creator: Moehammad Gafar Yoedtadi
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 32
ending page: 42
doi: 10.24912/ki.v5i1.36986

Satir dan Representasi Budaya Pop dalam Kolaborasi The Simpsons X Balenciaga
type: item
description: This study analyzes the satirical representation in The Simpsons x Balenciaga collaboration through visual analysis and semi-structured interviews. The background of the research stems from the increasingly widespread collaboration between popular culture and the fashion industry in the digital era, where animated media is used as a medium for branding and social commentary. The aim of the study was to understand how satirical humor and Balenciaga's brand identity are constructed through visual elements, and how audiences interpret these messages. The research method used qualitative content analysis with a focus on visual symbols, color, composition, and character gestures, supplemented by interviews with three informants from diverse backgrounds to enrich perspectives. The results show that Balenciaga maintains its visual identity through oversized silhouettes, monochrome colors, and avant-garde aesthetics, while The Simpsons presents satirical humor to critique social status, symbolic authority, and body standards in the fashion industry. Audience interpretations varied: some deeply grasped the social critique, some only saw the comedic elements, while others highlighted the brand's communication strategy. In conclusion, this collaboration demonstrates that popular media can be both a space for brand representation and a means of social commentary, with meanings open to diverse audience interpretations. Penelitian ini menganalisis representasi satir dalam kolaborasi The Simpsons x Balenciaga melalui pendekatan analisis visual dan wawancara semi-terstruktur. Latar belakang penelitian berangkat dari fenomena kolaborasi antara budaya populer dan industri fashion yang semakin marak di era digital, di mana media animasi digunakan sebagai medium branding sekaligus komentar sosial. Tujuan penelitian adalah memahami bagaimana humor satir dan identitas brand Balenciaga dibangun melalui elemen visual, serta bagaimana audiens menafsirkan pesan tersebut. Metode penelitian me…
creator: Kahlaa Aisya Vianny
creator: Gregorius Genep Sukendro
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 43
ending page: 50
doi: 10.24912/ki.v5i1.36987

Analisis Regresi Komunikasi Pemasaran terhadap Minat Menonton Film Siksa Kubur di Instagram
type: item
description: For ordinary Indonesian audiences who view films as a form of entertainment, the availability of online streaming platforms remains a key factor in deciding whether to watch a film in theaters or wait for it to be available at home. In the modern era where social media is inseparable from people's daily lives, competition seems to be intensifying among business actors, including a number of production houses in Indonesia, competing to build brand awareness while simultaneously marketing their films to the general public by keeping up with current trends. This study was conducted to analyze and describe the impact of production house marketing communications on Instagram on interest in watching the film Siksa Kubur. The method used was numerically descriptive, and a list of statements was distributed with a Likert scale assessment. 100 respondents were selected as the population and sample of the study using purposive sampling. The regression test results were 3.706 and 0.242, respectively, and the hypothesis test rejected H0 and accepted H1. The results showed that there were eight elements of the marketing communication mix and three aspects of viewing interest were used as a theoretical basis. The analyzed data indicated that marketing communications had a significant impact on viewing interest. Bagi penonton awam Indonesia yang menjadikan tontonan film sebagai bentuk hiburan, ketersediaan platform online streaming masih menjadi salah satu acuan dalam mengambil keputusan untuk menonton film di bioskop atau menunggu film tersebut dapat diakses di rumah. Di tengah era modern di mana keberadaan media sosial tidak dapat dipisahkan dari keseharian manusia, tampaknya kesengitan terjadi antara para pelaku usaha, termasuk sejumlah rumah produksi di Indonesia yang bersaing untuk membangun brand awareness perusahaan sekaligus memasarkan film-film keluarannya kepada khalayak umum dengan mengikuti perkembangan zaman yang cenderung mengedepankan tren. Penelitian ini dilakukan …
creator: Audric Edsel
creator: Wulan Purnama Sari
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 51
ending page: 58
doi: 10.24912/ki.v5i1.36988

Komunikasi Digital Membangun Loyalitas Pelanggan Somethinc dalam Shopee
type: item
description: Digital communication has become an important component of customer engagement strategies in e-commerce platforms. This study analyzes how digital communication contributes to the development of customer loyalty toward the Somethinc brand on Shopee. The theoretical framework covers interactivity, information quality, responsiveness, and participation as indicators of digital communication. A quantitative method was applied through a survey of one hundred respondents selected using purposive sampling. Data analysis includes validity testing, reliability testing, normality testing, Pearson correlation, simple linear regression, and the t test using SPSS software. Results show that digital communication has a positive and significant effect on customer loyalty. The coefficient of determination indicates that digital communication contributes 5.9 percent to loyalty, while the remaining percentage is influenced by other external variables. The regression coefficient confirms that each unit increase in digital communication contributes to an increase in customer loyalty. These findings emphasize the significance of well managed digital communication in supporting brand consistency and sustaining customer loyalty in competitive e-commerce environments. Komunikasi digital menjadi bagian penting dalam mengelola hubungan antara merek dan pelanggan pada platform e-commerce. Penelitian ini menganalisis kontribusi komunikasi digital terhadap pembentukan loyalitas pelanggan Somethinc di Shopee. Kerangka teori mencakup interaktivitas, kualitas informasi, responsivitas, dan partisipasi sebagai indikator komunikasi digital. Penelitian menggunakan metode kuantitatif dengan survei terhadap seratus responden melalui teknik purposive sampling. Analisis data meliputi uji validitas, reliabilitas, normalitas, korelasi Pearson, regresi linear sederhana, serta uji t dengan bantuan SPSS. Hasil menunjukkan bahwa komunikasi digital berpengaruh positif dan signifikan terhadap loyalitas pelanggan…
creator: Rio Tanuwijaya
creator: Wulan Purnama Sari
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 59
ending page: 67
doi: 10.24912/ki.v5i1.36999

Strategi Komunikasi Dalam Sosialisasi Rancangan Undang-Undang di Pusat Polhukham
type: item
description: This study examines the social campaign strategies implemented by the Coordinating Ministry for Political, Legal, and Security Affairs (POLHUKHAM) in disseminating laws to the Indonesian public. Amid rapid technological developments and diverse public characteristics, effective legal communication requires adaptive, structured, and data-driven approaches. This study uses social campaign theory to analyze POLHUKHAM’s social campaign strategies in the dissemination of laws and regulations. Using a descriptive qualitative method with a case study design, this research analyzes how POLHUKHAM formulates, implements, and evaluates its social campaigns through interviews, observations, and document analysis. The findings show that the campaigns are carried out through systematic stages, starting from situational analysis, goal formulation, key message design, media selection, and continuous monitoring and evaluation. Campaign messages are crafted to meet the public’s cognitive, affective, social, and integrative needs, enabling citizens to better understand their legal rights and obligations. POLHUKHAM applies a hybrid communication model that combines direct consultations, public discussions, field visits, and digital platforms to adapt to geographical, social, and technological conditions. Source credibility, transparency, and public participation are key factors in the campaign’s success. Evaluation is conducted collaboratively to refine regulations and ensure their alignment with public needs. In conclusion, the findings affirm that POLHUKHAM’s legal dissemination efforts constitute a strategic, participatory, and adaptive initiative aimed at enhancing legal literacy, public trust, and regulatory legitimacy in Indonesia. Penelitian ini mengkaji strategi kampanye sosial yang diterapkan oleh Kementerian Koordinator Bidang Politik, Hukum, dan Keamanan (POLHUKHAM) dalam mensosialisasikan undang-undang kepada masyarakat Indonesia. Di tengah pesatnya perkembangan teknologi d…
creator: Juan Olgasius
creator: Sinta Paramita
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 68
ending page: 79
doi: 10.24912/ki.v5i1.37000

Kontribusi Organisasi dalam Mendukung Proses Adaptasi Budaya Mahasiswa Rantau (Indonesia Bolaang Mongondow Bandung)
type: item
description: Increasing educational mobility has encouraged students to pursue higher education outside their regions of origin, leading to the emergence of migrant students. This condition requires adaptation to new social and cultural environments, which often results in culture shock due to differences in language, values, customs, and social interaction patterns. Based on the concepts of cultural adaptation and social support, this study aims to analyze the role of the Keluarga Pelajar Mahasiswa Indonesia Bolaang Mongondow (KPMIBM) Bandung Branch in assisting its members in coping with culture shock. This research employed a qualitative approach using in-depth interviews and observations involving members of the KPMIBM Bandung Branch. The findings indicate that KPMIBM functions as a provider of social support and mentoring through peer interaction, senior guidance, and organizational activities. These roles help members reduce anxiety, overcome communication barriers, and minimize feelings of isolation during the early stages of migration. In conclusion, regional student organizations play an important role in supporting the cultural adaptation of migrant students in multicultural educational environments. Meningkatnya mobilitas pendidikan mendorong mahasiswa menempuh studi di luar daerah asal dan memunculkan fenomena mahasiswa perantau. Proses perantauan menuntut kemampuan adaptasi terhadap lingkungan sosial dan budaya baru yang sering kali menimbulkan culture shock akibat perbedaan bahasa, nilai, norma, kebiasaan, dan pola interaksi sosial. Berdasarkan konsep adaptasi budaya dan dukungan sosial, penelitian ini bertujuan menganalisis peran Organisasi Keluarga Pelajar Mahasiswa Indonesia Bolaang Mogondow (KPMIBM) Cabang Bandung dalam membantu anggotanya menghadapi culture shock. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam dan observasi terhadap anggota KPMIBM Cabang Bandung. Hasil penelitian menunjukkan bahwa Organisasi KPMIBM Cabang Ban…
creator: Abigail Paquita Amore
creator: Yugih Setyanto
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 80
ending page: 88
doi: 10.24912/ki.v5i1.37001

Persepsi Fans terhadap Upaya Promotor dalam Mengelola Krisis Komunikasi
type: item
description: This study examines fans' understanding of the communication crisis management carried out by the promoter during the SEVENTEEN concert ticket exchange process in Jakarta. Problems arose due to extremely long queues, sudden changes to the exchange process, and inconsistent instructions, leading to discomfort and confusion among the audience. This situation sparked complaints on social media and escalated into an issue that damaged the promoter's image. The study used a qualitative approach by conducting in-depth interviews with three respondents who directly experienced the ticket exchange process. The analysis was conducted to describe how fans assessed the promoter's operational readiness, information delivery, and attitude toward critical situations. The results of the study show that fans consider the promoter to be unprepared in terms of technical planning, unable to convey information clearly, and lacking empathy for the audience who had to wait in long lines. Social media became the main source of information due to the lack of official communication, thereby reinforcing negative perceptions. This study concludes that poor coordination and a lack of responsive communication resulted in a decline in trust in the promoter. Improvements in the exchange process, information clarity, and rapid response are needed to increase the effectiveness of crisis management at large-scale events. Penelitian ini mengkaji pemahaman fans terhadap penanganan krisis komunikasi yang dilakukan promotor pada proses penukaran tiket konser SEVENTEEN di Jakarta. Permasalahan muncul karena antrean yang sangat panjang, perubahan alur penukaran secara mendadak, serta instruksi yang tidak konsisten sehingga menimbulkan ketidaknyamanan dan kebingungan bagi penonton. Situasi ini memicu keluhan di media sosial dan berkembang menjadi isu yang memengaruhi citra promotor. Penelitian menggunakan pendekatan kualitatif dengan melakukan wawancara mendalam dengan tiga responden yang mengalami langsun…
creator: Adela Suci Nur Padilah
creator: Rezi Erdiansyah
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 89
ending page: 97
doi: 10.24912/ki.v5i1.37002

Kesamaan Ketertarikan Referensi Musik dalam Membangun Kedekatan Komunikasi Interpersonal pada Mahasiswa FSRD Universitas Tarumanagara 2025
type: item
description: Interpersonal communication plays an important role in building closeness and the quality of social relationships among university students. One factor that can influence the effectiveness of such communication is the similarity of music references, because music is often used as a symbol of identity and a medium for self-expression. This study aims to determine the influence of similarity in music references on interpersonal communication closeness among students. The research uses the Similarity Attraction Theory, which explains that similarity in preferences can foster interpersonal attraction and facilitate the creation of more intimate communication. The method used is quantitative by distributing questionnaires to students as respondents. The survey data were then statistically analyzed to determine the relationship between the variables studied. The results show a significant positive influence of similarity in music references on interpersonal communication closeness. The higher the similarity of musical preferences individuals have, the easier it is for them to build interaction, closeness, and a sense of comfort in communication. Thus, similarity in music references can be one of the supporting factors in building effective interpersonal communication among university students. Komunikasi interpersonal penting untuk membangun kedekatan dan kualitas hubungan sosial di kalangan mahasiswa. Salah satu faktor yang dapat memengaruhi efektivitas komunikasi tersebut adalah kesamaan ketertarikan terhadap referensi musik, karena musik sering digunakan sebagai simbol identitas serta sarana untuk mengekspresikan diri. Penelitian ini bertujuan untuk mengetahui pengaruh kesamaan ketertarikan terhadap referensi musik terhadap kedekatan komunikasi interpersonal pada mahasiswa. Penelitian menggunakan teori Similarity Attraction Theory yang menjelaskan bahwa kesamaan preferensi dapat menumbuhkan ketertarikan interpersonal dan mempermudah terciptanya komunikasi yang lebih ak…
creator: Afdal Afdal
creator: Farid Rusdi
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 98
ending page: 106
doi: 10.24912/ki.v5i1.37003

Peran Instagram Reels dalam Strategi Digital Public Relations Event Megabuild 2025
type: item
description: In the digital era, social media has become an important medium for organizations to build relationships with audiences through Digital Public Relations. This study aims to examine the role of Instagram Reels in the Digital Public Relations strategy of Megabuild Indonesia 2025, particularly in facilitating audience engagement. This research is grounded in Excellence Theory with a Two-Way Symmetrical Communication approach, the concept of Digital Public Relations, and audience engagement theory. A qualitative approach with a case study method was applied in this study. Data were collected through in-depth interviews with the organizing team and event participants, observation of Instagram Reels content, and analysis of internal documentation from the Megabuild Public Relations team. The findings indicate that Instagram Reels function as a two-way communication medium that enables audience participation through digital interactions and contributes to the formation of awareness and positive perceptions of Megabuild Indonesia 2025. The use of interactive and storytelling-based content encourages dialogic audience engagement. These findings suggest that content variability and the utilization of audience feedback play a crucial role in audience-oriented Digital Public Relations practices. Di era digital, media sosial dimanfaatkan oleh organisasi sebagai sarana untuk membangun hubungan dengan audiens melalui praktik Public Relations digital. Penelitian ini bertujuan untuk mengkaji peran Instagram Reels dalam strategi Public Relations digital pada kegiatan Megabuild Indonesia 2025, khususnya dalam membangun keterlibatan audiens. Penelitian ini menggunakan teori keunggulan dengan pendekatan komunikasi dua arah simetris, konsep Public Relations digital, serta konsep keterlibatan audiens sebagai landasan teoretis. Pendekatan kualitatif dengan metode studi kasus diterapkan dalam penelitian ini. Pengumpulan data dilakukan melalui wawancara mendalam dengan tim penyelenggara dan …
creator: Alicia Virlinda
creator: Diah Ayu Candraningrum
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 107
ending page: 117
doi: 10.24912/ki.v5i1.37004

Komunikasi Dua Arah sebagai Strategi Membangun Loyalitas Penyewa (Studi Kasus Tenant Relations Mal Artha Gading)
type: item
description: loyalty at Artha Gading Mall. Intense competition in the retail industry requires mall management to maintain tenant satisfaction through supportive and sustainable communication practices. This research employs a qualitative case study approach using in-depth interviews, participant observation, and document analysis. The theoretical framework includes Two-Way Symmetrical Communication by Grunig and Hunt (1984), Interpersonal Communication by DeVito (2017), and the RACE Model by Cutlip, Center, and Broom (2006). The findings indicate that Tenant Relations implements adaptive two-way communication through face-to-face interactions, WhatsApp, email, and intranet platforms, supported by cross-departmental internal coordination and HRD training programs. These communication strategies are helping handle complaints, increase satisfaction, build trust, and strengthen tenant loyalty. The results are consistent with previous studies emphasizing the importance of symmetrical and interpersonal communication in organizational relationships. This study contributes to the development of organizational communication research and provides practical recommendations for mall management to strategically enhance competitiveness. Penelitian ini menelaah strategi komunikasi staf Tenant Relations dalam membangun loyalitas penyewa di Mal Artha Gading. Persaingan industri ritel menuntut pengelola mal menjaga kepuasan tenant melalui praktik komunikasi yang mendukung dan berkelanjutan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus melalui wawancara mendalam, observasi partisipatif, serta analisis dokumen internal. Kerangka teori yang digunakan meliputi Two-Way Symmetrical Communication dari Grunig dan Hunt (1984), Komunikasi Interpersonal menurut Devito (2017), serta RACE Model oleh Cutlip, Center, dan Broom (2006). Hasil penelitian menunjukkan bahwa Tenant Relations menerapkan komunikasi dua arah yang adaptif melalui tatap muka, WhatsApp, email, dan intranet, d…
creator: Angela Nadia
creator: Doddy Salman
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 118
ending page: 125
doi: 10.24912/ki.v5i1.37005

Personal Branding Kreator Gen Z dalam Membentuk Literasi Keuangan di TikTok
type: item
description: The development of social media has opened up opportunities for young people, especially Gen Z, to build digital identities and shape audience behavior through creative content. One example of this is seen in content creators on TikTok who develop personal branding to convey financial education. This study aims to determine the personal branding strategies used by Gen Z content creator @jsnnath in shaping a digital identity through financial education content, influencing audience perceptions, and its impact on the development of financial literacy. This study uses the theories of mass self communication, personal branding strategies, and impression management as a foundation. The research method used was a case study with a qualitative approach through interviews, observation, and documentation. The results showed that @jsnnath built a personal brand through consistent delivery of educational content, a simple and easy-to-understand communication style, and the use of strategies such as self-confidence, self-promotion, setting a good example, and humility and collaboration to strengthen the image of competence and humanity. Furthermore, the digital identity was formed through consistent visuals, interactive responses, and an emphasis on educational value that is free from manipulation. This strategy successfully built audience trust and strengthened its position as a reference for financial literacy among Gen Z. Perkembangan media sosial telah membuka peluang bagi generasi muda, khususnya Gen Z, untuk membangun identitas digital sekaligus membentuk perilaku audiens melalui konten kreatif. Salah satu bentuk pemanfaatannya terlihat pada content creator di TikTok yang mengembangkan personal branding untuk menyampaikan edukasi keuangan. Penelitian ini bertujuan untuk mengetahui strategi personal branding yang digunakan oleh content creator Gen Z @jsnnath dalam membentuk identitas digital melalui konten edukasi keuangan, perannya terhadap persepsi audiens, serta kontrib…
creator: Angeline Wee
creator: Sinta Paramita
creator: Budi Utami
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 126
ending page: 135
doi: 10.24912/ki.v5i1.37007

Brand Ambassador AESPA sebagai Penunjang Brand Image Nabati Richoco
type: item
description: This study explores how K-Pop brand ambassadors contribute to brand image amidst the trend of utilizing K-Pop idols in digital marketing communication strategies. This study begins with the phenomenon of utilizing collaboration campaigns, exclusive photocards, and fan engagement activities on social media to examine the emotional closeness between brands and fans. The purpose of this study is to understand the presence of Aespa as a brand ambassador to support the brand image of Nabati Richoco among K-Pop fans exposed to the collaboration campaign. The study uses a qualitative approach with a phenomenological method to explore the direct experiences of Aespa fans who learned about the collaboration, saw promotional materials, and purchased Aespa x Richoco products. Data were obtained through in-depth interviews with informants selected purposively based on their involvement. The analysis focuses on brand image factors (Strength of Brand Association, Favorability of Brand Association, and Uniqueness of Brand Association) and VisCAP indicators (visibility, credibility, attraction, power) to see how brand ambassadors are able to shape public perception of the brand image. The results show that brand collaborations, iconic jingles, and photocards are the main reasons why fans purchase products. Penelitian ini berisi bagaimana brand ambassador K-Pop berkontribusi dalam brand image di tengah tren pemanfaatan idol K‑Pop dalam strategi komunikasi pemasaran digital. Penelitian ini berangkat dari fenomena pemanfaatan kampanye kolaborasi, photocard eksklusif, dan aktivitas fan engagement di media sosial untuk melihat kedekatan emosional antara merek dan penggemar. Tujuan penelitian ini untuk memahami kehadiran Aespa sebagai brand ambassador sebagai penunjang citra merek Nabati Richoco di kalangan penggemar K‑Pop yang terpapar kampanye kolaborasi. Penelitian menggunakan pendekatan kualitatif dengan metode fenomenologi untuk menggali pengalaman langsung penggemar Aespa yang meng…
creator: Angie Veronica Renwarin
creator: Muhammad Adi Pribadi
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 136
ending page: 143
doi: 10.24912/ki.v5i1.37008

Kualitas Konten dan Engagement Audiens: Faktor Penentu Persepsi Publik Terhadap Akun Instagram @keretacepat_id
type: item
description: The focus of this study is to examine the influence of content quality and audience engagement on public perception of the Instagram account @keretacepat_id as a communication channel for public transportation services in Indonesia. A quantitative approach was applied using a survey method involving 100 respondents who are active followers of the account. The content quality variable was operationalized by several indicators, namely informativeness, relevance, visual appeal, and interactivity, while audience engagement was measured through cognitive, emotional, and behavioral involvement. The research data was examined using multiple linear regression techniques to systematically and measurably assess the simultaneous and partial influence between variables. The results of the study explain that content quality and audience engagement have a positive impact on public perception. The coefficient of determination value of 54.8 percent shows that these independent variables explain most variance in public perception, while the remaining part is influenced by other factors outside the research indicators. This study shows emphasize that informative, relevant, visually appealing, and interactive content supported by audience engagement, plays an important role in shaping positive public perception. This research provides practical implications for the management of digital communication in public service institutions. Penelitian mengkaji pengaruh kualitas konten dan engagement audiens pada persepsi publik di akun Instagram @keretacepat_id sebagai kanal komunikasi layanan transportasi publik di Indonesia. Pendekatan kuantitatif digunakan melalui metode survei dengan melibatkan 100 responden yang merupakan pengikut aktif akun tersebut. Variabel kualitas konten dioperasionalisasikan oleh beberapa indikator yaitu informatif, relevan, atraksi visual, dan interaktifitas, sedangkan engagement audiens diukur melalui keterlibatan kognitif, emosional, dan perilaku. Data penelitian…
creator: Anugerah Arya Deantoni
creator: Rezi Erdiansyah
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 144
ending page: 152
doi: 10.24912/ki.v5i1.37009

Representasi Budaya Korea dalam Film “Kpop Demon Hunters” (Analisis Semiotika Roland Barthes)
type: item
description: Film as a communication medium combines sound and image, reaching widely, delivering messages quickly, effectively. This study examines the representation of Korean culture in the Netflix animated film “K-pop Demon Hunters”. In the context of globalization, the film is compelling for its fusion of contemporary pop culture with Korea’s local traditions. The research aims to explore how cultural symbols both traditional and modern are constructed through the film’s visual elements. The analysis reveals that the film successfully represents Korean identity by blending visual symbols with the modern lifestyle of K-pop idols. Applying Roland Barthes’ semiotic theory, the study uncovers denotative and connotative meanings that shape a myth of cultural adaptation. Ancient spiritual practices such as shamanism are heroically portrayed as world-saving forces, reflecting Korea’s creative strategy in packaging ancestral mysticism into fantasy narratives appealing to international audiences. Thus, the film introduces traditional elements to global viewers without erasing their original meaning, while illustrating how local culture can transform and interact with global pop currents. The analysis also highlights the role of visual aesthetics, music, costumes, and character narratives in reinforcing cultural messages, opening discussions on the commodification of tradition and the evolving dynamics of identity within the rapidly expanding transnational entertainment industry. Film sebagai media komunikasi memadukan suara dan gambar, menjangkau luas, menyampaikan pesan cepat, efektif. Penelitian ini mengkaji representasi budaya Korea dalam film animasi Netflix “K-pop Demon Hunters”. Dalam konteks globalisasi, film tersebut menarik karena memadukan budaya populer kontemporer dengan tradisi lokal Korea. Tujuan penelitian adalah menelaah bagaimana simbol-simbol budaya, baik yang bersifat tradisional maupun modern, dibangun melalui elemen visual film. Hasil analisis menunjukkan bahwa …
creator: Bayu Dwi Nanda
creator: Sisca Aulia
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 153
ending page: 162
doi: 10.24912/ki.v5i1.37010

Aktivitas Fan Labor dalam Fenomena Shipping Culture di Media Sosial X
type: item
description: The phenomenon of shipping culture on social media is a result of participatory culture. This phenomenon allows shippers to create their own content without being confined to original content. Shipping culture is studied because of negative societal stigma and prejudice against the practice. Using qualitative descriptive research methodology through in-depth interviews with six informants, digital observation, and content documentation, this research explores how fan labor in the shipping culture phenomenon manifests in three main forms: specialized labor (AU and fanfiction production), managerial labor (community event management), and unskilled labor (voting and streaming campaigns). The research demonstrates that platform X facilitates shippers to actively participate in participatory culture, mobilizing thousands of followers to undertake collective actions that have tangible economic impact on idols' careers. The @kalewrittings account represents good fan labor practices by combining creativity with authentic support for idols. However, the research also identifies complexities within Indonesian shipping culture, including fetishization phenomena and the importance of boundaries between fantasy and reality. This research provides an evidence-based framework for understanding how fan labor in shipping culture can be managed ethically and sustainably without harming idols. Fenomena shipping culture di media sosial merupakan hasil dari budaya partisipatori. Fenomena ini mengizinkan para shipper untuk membuat konten sendiri tanpa harus berpatok dengan konten orisinil. Shipping culture diteliti karena stigma masyarakat yang beranggapan negatif dengan shipping culture. Dengan menggunakan metodologi penelitian kualitatif deskriptif melalui wawancara mendalam, observasi digital, dan dokumentasi konten, penelitian mengeksplorasi bagaimana fan labor pada fenomena shipping culture terbentuk dalam tiga bentuk utama: specialized labor (produksi AU dan fanfiction), manageria…
creator: Clarisa Oktaviani Budi
creator: Lusia Savitri Setyo Utami
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 163
ending page: 173
doi: 10.24912/ki.v5i1.37011

Persepsi Konsumen terhadap Narasi Black Campaign: Studi Kualitatif tentang Reputasi Merek Deodoran X di Media Sosial
type: item
description: This study analyzed consumer perceptions formed against the Black campaign narrative about deodorant X on social media. Using a qualitative approach through in-depth interviews thematic analysis, observation of the spread of questionnaires, traces of digital analysis on social media. The study linked the findings to theoretical frameworks ELM, source credibility, prosumer theory, negativity bias, and E-WOM. The results show that negative perceptions are primarily formed through repeated exposure to content on platforms such as X (Twitter) and TikTok. Consumers with no usage experience are more receptive to negative narratives because they rely on peripheral cues, whereas experienced users tend to reject issues through more critical evaluation. Communicator credibility, negative E-WOM, and social proof strengthen the formation of public opinion, especially in vulnerable consumer groups. These findings confirm the perception of the black campaign is a social construct that is influenced by the interaction between platform algorithms, source credibility, and personal experience. Consumers without experience are more easily affected, while experienced users are more critical. Perception arises from the interaction of algorithms, message sources, and personal experiences. Penelitian ini menganalisis persepsi konsumen terbentuk terhadap narasi black campaign mengenai Deodoran X di media sosial. Menggunakan pendekatan studi kasus kualitatif melalui wawancara mendalam, observasi penyebaran kuesioner, jejak analisis digital di media sosial. Penelitian mengaitkan temuan dengan kerangka teori ELM, source credibility, prosumer theory, negativity bias, dan E-WOM. Hasil menunjukkan bahwa persepsi negatif terutama terbentuk melalui paparan konten yang berulang di platform seperti X (Twitter) dan TikTok. Konsumen tanpa pengalaman penggunaan lebih mudah menerima narasi negatif karena mengandalkan isyarat periferal, sedangkan pengguna berpengalaman cenderung menolak isu melalui evalu…
creator: Pricilla Tirta Ayu Syaharani
creator: Septia Winduwati
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 174
ending page: 184
doi: 10.24912/ki.v5i1.37012

Dinamika Komunikasi Awal Perempuan Pengguna Bumble: Strategi dan Faktor Keberhasilan
type: item
description: This study analyzes the success of women's initial interactions on the Bumble dating app amid advancements in information and communication technology that are transforming digital interpersonal communication, particularly through the unique "women first move" feature, which empowers women as conversation initiators. This phenomenon is relevant in Indonesia, where the rapid growth of dating app users among urban youth means the initial stage determines relationship continuation through factors such as shared interests, communication activity, and a sense of security. The research aims to analyze women's initial communication strategies on Bumble and identify success determinants, including activity, consistency, comfort, and barriers. Employing a descriptive qualitative approach, with in-depth interviews of active female users, male supporters, and communication experts, the data were analyzed through source triangulation and member checking to ensure validity. Findings reveal strategies dominated by authentic self-presentation via natural profiles, simple opening messages, consistent communication rhythms; the control feature enhances security and selectivity; success is influenced by two-way communication activity, shared interests, balanced comfort, while barriers like symbol misinterpretation are adaptively overcome, contributing to gender- sensitive digital communication in Indonesia. Penelitian ini menganalisis keberhasilan interaksi awal perempuan di aplikasi kencan Bumble di tengah perkembangan teknologi informasi dan komunikasi yang mengubah pola komunikasi interpersonal digital, khususnya melalui fitur unik "women first move" yang memberdayakan perempuan sebagai inisiator percakapan. Fenomena ini relevan di Indonesia dengan pertumbuhan pengguna dating apps di kalangan generasi muda urban, di mana tahap awal menentukan kelanjutan hubungan melalui faktor kesamaan minat, keaktifan komunikasi, dan rasa aman. Tujuan penelitian adalah menganalisis pola strategi …
creator: Adelya Chrysantia
creator: Ahmad Junaidi
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 185
ending page: 192
doi: 10.24912/ki.v5i1.37013

Pengaruh Influencer Sonny Willim terhadap Ketertarikan Generasi Z pada Modifikasi Otomotif di Indonesia
type: item
description: This study was conducted to analyze the influence of influencer Sonny Wilim on Generation Z's interest in automotive modification. The rapid growth of social media has positioned influencers as a powerful source of information, significantly shaping the preferences and behaviors of young audiences. Using the Uses and Gratifications theory, this study explains that Generation Z actively selects content that fulfills their needs for information, entertainment, identity, and social interaction. The research employed a quantitative approach by distributing questionnaires offline to 100 Generation Z respondents who follow Sonny Wilim’s automotive content. The data were analyzed using PLS-SEM 3.0. The findings reveal that Sonny Wilim has a very strong and significant influence on Generation Z’s interest in automotive modification. This is evidenced by a path coefficient of 0.998, a T-statistic value of 26.152, and a p-value of 0.000. Furthermore, an R-square value of 0.996 indicates that the influencer variable explains 99.6% of the variance in Generation Z’s interest. These results reinforce the crucial role of influencers in increasing interest and engagement among young audiences in the automotive modification industry and offer strategic implications for optimizing digital marketing through influencer collaboration. Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh influencer Sonny Wilim terhadap minat Generasi Z dalam dunia modifikasi otomotif. Perkembangan media sosial telah menjadikan influencer sebagai salah satu sumber informasi yang berpengaruh kuat dalam membentuk preferensi dan perilaku generasi muda. Menggunakan teori Uses and Gratifications, penelitian ini menjelaskan bahwa Generasi Z secara aktif memilih konten yang dapat memenuhi kebutuhan informasi, hiburan, identitas, serta interaksi sosial. Metode penelitian yang digunakan adalah pendekatan kuantitatif melalui penyebaran kuesioner offline kepada 100 responden Generasi Z yang mengikuti k…
creator: Alexander Maximus Ruslim
creator: Farid Rusdi
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 193
ending page: 206
doi: 10.24912/ki.v5i1.37014

Peran Komunikasi Interaktif dalam Live Streaming untuk Membangun Kepercayaan Konsumen
type: item
description: This study aims to evaluate the role of interactive communication in live streaming marketing in fostering consumer trust. Live streaming marketing is a type of digital communication that focuses on direct interaction between presenters and viewers through real-time features such as comments, questions, and live reactions. The method used in this study was qualitative, with an in-depth interview approach and observation of live streaming activities on e-commerce platforms. The findings of the study indicate that interactive communication conducted by presenters, including responding quickly, using convincing language, conveying product details clearly, and demonstrating a friendly and transparent attitude, plays a significant role in creating a sense of comfort and consumer trust. The interactive relationship formed during live streaming makes consumers feel cared for, appreciated, and personally involved. This encourages increased consumer confidence in the presenter's credibility and the quality of the products offered. Therefore, interactive communication in live streaming marketing functions not only as a promotional tool but also as a fundamental strategy in building long-term trusting relationships between brands and consumers. Penelitian ini bertujuan untuk mengevaluasi fungsi komunikasi yang interaktif dalam pemasaran live streaming dalam menumbuhkan kepercayaan konsumen. Pemasaran live streaming adalah salah satu jenis komunikasi digital yang berfokus pada interaksi langsung antara penyaji dan penonton melalui fitur waktu nyata seperti komentar, pertanyaan, dan reaksi langsung. Metode yang digunakan dalam penelitian ini adalah kualitatif, dengan pendekatan wawancara mendalam dan pengamatan aktivitas live streaming di platform e-commerce. Hasil penelitian menunjukkan, komunikasi interaktif yang dilakukan oleh penyaji, termasuk menjawab dengan cepat, menggunakan bahasa yang meyakinkan, menyampaikan detail produk dengan jelas, serta menunjukkan sikap yang rama…
creator: Angie Lavenia
creator: Diah Ayu Candraningrum
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 207
ending page: 213
doi: 10.24912/ki.v5i1.37024

Proses Komunikasi Tokoh Agama dalam Membantu Umat Menghadapi Disonansi Kognitif Pergulatan Batin
type: item
description: Inner struggles are experiences commonly faced by religious individuals when deeply held beliefs come into tension with challenging life realities. Such conditions can be understood as manifestations of cognitive dissonance, defined as psychological discomfort arising from inconsistencies between beliefs and lived experiences. In this context, religious leaders play an important role through pastoral communication as a form of spiritual and interpersonal accompaniment. This study aims to examine how pastoral communication practiced by Catholic religious leaders helps believers reduce cognitive dissonance arising from inner struggles. Employing a qualitative approach with a case study method, data were collected through in-depth interviews with a Catholic religious leader and a believer experiencing inner conflict, and analyzed using thematic analysis. The findings indicate that pastoral communication emphasizing empathy, nonjudgmental acceptance, and narrative approaches creates a safe space for believers to express inner conflicts and reconstruct the meaning of their experiences. This communicative process enables believers to integrate faith with lived reality, thereby reducing inner tension. Theoretically, this study affirms the relevance of cognitive dissonance theory in the field of religious communication and highlights pastoral communication as an interpersonal communication practice that plays a significant role in empathetic and contextual spiritual accompaniment. Pergulatan batin merupakan pengalaman yang kerap dialami umat beragama ketika keyakinan iman yang diyakini berhadapan dengan realitas hidup yang penuh tekanan. Kondisi ini dapat dipahami sebagai bentuk disonansi kognitif, yaitu ketegangan psikologis akibat ketidaksesuaian antara keyakinan dan pengalaman hidup. Dalam konteks tersebut, tokoh agama memiliki peran penting melalui komunikasi pastoral sebagai bentuk pendampingan spiritual dan interpersonal. Penelitian ini bertujuan untuk memahami bagaim…
creator: Arvent Prakasa
creator: Yugih Setyanto
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 214
ending page: 222
doi: 10.24912/ki.v5i1.37025

Humor dalam Iklan “Iritology” dari Sudut Pandang Generasi Z
type: item
description: This study aims to understand how Generation Z interprets the style of comedy in the 'Iritology' advertising series. The background of the research stems from the phenomenon of changing humor preferences in the digital era, where Gen Z is growing up in a fast-paced, dynamic, and ever-changing internet culture. This study uses the theory of incongruity humor, the characteristics of Generation Z as digital natives, and the concept of digital pop culture as its theoretical foundation. The research method employed is a qualitative case study with in-depth interviews, documentation, and literature study techniques. Data analysis is conducted through stages of data reduction, data presentation, and conclusion drawing, combined with thematic analysis. The results indicate that the humor in the Iritology ad series is perceived as absurd, hyperbolic, and parodic. However, its relevance varies between early and late Generation Z. The humor of the scene is influenced by experience with popular culture, meme consumption, and the relatability of the informants. The emotional response that arises is light, spontaneous, and tends to be temporary. Overall, Iritology humor is considered entertaining, but it does not yet fully reflect the sense of humor of today's Generation Z in depth. Penelitian ini bertujuan untuk memahami bagaimana Generasi Z memaknai gaya komedi dalam seri iklan “Iritology”. Latar belakang penelitian berangkat dari fenomena perubahan preferensi humor di era digital, di mana Gen Z berkembang dalam budaya internet yang cepat, dinamis, dan terus berubah. Penelitian ini menggunakan teori humor inkongruensi, karakteristik Generasi Z sebagai ‘digital natives’, serta konsep budaya populer digital sebagai landasan teoritis. Metode penelitian yang digunakan adalah studi kasus kualitatif dengan teknik wawancara mendalam, dokumentasi, dan studi pustaka. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan yang dipadukan dengan anal…
creator: Brandon Setiawan
creator: Gregorius Genep Sukendro
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 223
ending page: 232
doi: 10.24912/ki.v5i1.37026

Symbolic Displaying: Unggahan Mobil Mewah di Instagram
type: item
description: Today's upper-class youth are increasingly active in showcasing their lifestyles on social media, particularly Instagram, as a means of asserting their social identity and prestige. One prominent form of representation is the ownership of luxury cars, which not only reflects economic achievement but also serves as a symbol of status and self-identity. This study aims to understand how the upper-class youth use luxury cars as a medium for self-image formation and how the audience responds to this representation. Using a descriptive qualitative approach, data was collected through in-depth interviews with a number of luxury car owners, then analysed using content analysis techniques to identify patterns of representation, symbolic meanings, and social interactions on Instagram. The results show that luxury cars are used to display prestige, hobbies, and achievements, build an exclusive image, and attract both positive interactions and criticism from the audience. Owning a luxury car also expands the social network and increases the digital visibility of its owners. The social media platform Instagram serves as a strategic space for the upper-class youth to express their social identity through material symbols. Today's upper-class youth are increasingly active in showcasing their lifestyles on social media, particularly Instagram, as a means of asserting their social identity and prestige. One prominent form of representation is the ownership of luxury cars, which not only reflects economic achievement but also serves as a symbol of status and self-identity. This study aims to understand how the upper-class youth use luxury cars as a medium for self-image formation and how the audience responds to this representation. Using a descriptive qualitative approach, data was collected through in-depth interviews with a number of luxury car owners, then analysed using content analysis techniques to identify patterns of representation, symbolic meanings, and social interaction…
creator: Christofer Hananta Hidayat
creator: Doddy Salman
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 233
ending page: 242
doi: 10.24912/ki.v5i1.37027

Cover Kiwari Vol. 5 No. 1
type: item
description: Cover Kiwari Vol. 5 No. 1
creator: Lydia Irena
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
doi: 10.24912/ki.v5i1.36903

Front Matters Vol. 5 No. 1
type: item
description: Front Matters Vol. 5 No. 1
creator: Lydia Irena
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
doi: 10.24912/ki.v5i1.37048

Back Matters Vol. 5 No. 1
type: item
description: Back Matters Vol. 5 No. 1
creator: Lydia Irena
rights: Copyright (c) 2026 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
doi: 10.24912/ki.v5i1.36930