Kiwari
type: channel
description: Kiwari (EISSN: 2827-8763) is a scientific journal written by students supervise by the lecturer as second author. This journal is a publication forum for student's work. The published articles are far from perfect and are open to suggestions and constructive criticism. Kiwari publishes articles written by students in the field of communication science. Kiwari is published by the Faculty of Communication Sciences, Tarumanagara University. Kiwari is published four times a year, in March, June, September, December
publisher: Fakultas Ilmu Komunikasi Universitas Tarumanagara
language: en-US
publication name: Kiwari
issn: 2827-8763
copyright: This work is licensed under a Prologia Creative Commons Attribution-ShareAlike 4.0 International License.
items: Cover Vol. 4 No. 3
items: Front Matters Vol. 4 No. 3
items: Back Matters Vol. 4 No. 3
items: Pengaruh Promosi Media Sosial dan Implikasinya terhadap Brand Image Produk Skincare pada Generasi Z
items: Peran Media Sosial dalam Membangun Opini Publik: Studi Kasus Akun Media Sosial DPR RI
items: Dampak Media Sosial terhadap Pembentukan Identitas Diri di Kalangan Remaja
items: Optimalisasi Video Pendek Byon Combat Sport untuk Meningkatkan Brand Awareness di TikTok
items: Kreativitas dalam Iklan Indomie Versi "Indomie Hidupkan Inspirasimu": Sebuah Pendekatan Semiotika Peirce
items: Penggunaan Media Sosial untuk Meningkatkan Keuntungan Republic Vespa
items: Membangun Brand Awareness Melalui Strategi Konten di Media Sosial Adi and Friends Wedding Organizer
items: Analisis Strategi Komunikasi dalam Mendapatkan Subscriber pada Channel YouTube
items: Adaptasi dan Komunikasi Antarbudaya pada Suster Baru di Biara
items: Analisis Semiotik Pesan Iklan @GojekIndonesia sebagai Media Informasi
items: Pemanfaatan Media Sosial dalam Mengubah Stigma Olahraga Billiard melalui Media Alternatif
items: Pola Interaksi Pengguna TikTok pada Akun @JVKE
items: Kerja Media Tangerang TV dalam Pemberitaan Pelanggaran Hukum Jam Operasional Truk Bermuatan Besar
items: Dampak Isu Pornografi di Media Sosial Instagram terhadap Mahasiswa/i di Jakarta Barat
items: Dampak Kualitas Layanan Media Sosial terhadap Citra Pemerintah Provinsi Daerah Khusus Jakarta
items: Efektivitas Strategi Komunikasi Pemasaran di Perusahaan Jasa Design Interior dan Kontraktor
items: Standar Kecantikan dalam Film Imperfect: Sebuah Pendekatan Semiotika
items: Konstruksi Realitas Peran Anak Perempuan dalam Keluarga Batak di Film Ngeri-Ngeri Sedap
items: Analisis Semiotika Ferdinand De Saussure pada Lirik Lagu “Ku Bukan Mesin Lotremu” Karya The Jansen
items: Analisis Pengaruh Personal Branding Aeronshiki di TikTok terhadap Loyalitas Penggemar Scene MPL ID
items: Analisis Fenomenologi Siswa terhadap Sistem Pembelajaran Hybrid Pascapandemi COVID-19
items: Strategi Komunikasi Persuasif Iklan Pinjaman Online "Adakami - TVC - #AdakepastianAdaKami" di YouTube
items: Manajemen Citra Media di Era Digital: Strategi PR Majalah Sunday
items: Representasi Seorang Ibu Tunggal yang Gaya Komunikasi menjadi Kunci Dasar Hubungannya dengan Sang Anak Di Film “Susah Sinyal”
items: Peran Media Relation dalam Menangani Krisis pada Perusahaan

Cover Vol. 4 No. 3
type: item
description: Cover Vol. 4 No. 3
creator: Lydia Irena
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
doi: 10.24912/ki.v4i3.35470

Front Matters Vol. 4 No. 3
type: item
description: Front Matters Vol. 4 No. 3
creator: Lydia Irena
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
doi: 10.24912/ki.v4i3.35469

Back Matters Vol. 4 No. 3
type: item
description: Back Matters Vol. 4 No. 3
creator: Lydia Irena
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
doi: 10.24912/ki.v4i3.35471

Pengaruh Promosi Media Sosial dan Implikasinya terhadap Brand Image Produk Skincare pada Generasi Z
type: item
description: This study aims to determine the effect of TikTok social media promotion on Skintific's beauty brand image among Gen Z in Jakarta. Social media has become an important tool in marketing strategies, especially TikTok, which is popular among Gen Z. This platform makes it easy for companies to reach consumers through its live streaming feature. TikTok has become one of the main platforms utilised by companies, including beauty brands such as Skintific, to maintain and enhance their brand image among Gen Z. TikTok social media promotions via live streaming can strengthen relationships with consumers, build brand loyalty, disseminate information more effectively, and increase the appeal of beauty products among Gen Z. Studi ini ingin mengetahui pengaruh promosi media sosial TikTok terhadap brand image Skintific di kalangan Generasi Z di Jakarta. Media sosial menjadi alat penting dalam strategi pemasaran, terutama TikTok yang populer di kalangan Generasi Z. Platform ini memberikan kemudahan bagi perusahaan untuk menjangkau konsumen melalui fitur live streaming. TikTok menjadi salah satu platform utama yang dimanfaatkan oleh perusahaan, termasuk brand kecantikan seperti Skintific, untuk mempertahankan dan meningkatkan brand image di kalangan Generasi Z. Promosi media sosial TikTok secara live streaming terhadap brand image dapat memperkuat hubungan dengan konsumen, membangun loyalitas merek, lebih efektif dalam menyebarkan informasi, dan meningkatkan daya tarik produk kecantikan di kalangan Generasi Z.
creator: Ade Praestu Digdya
creator: Ahmad Junaidi
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 418
ending page: 425
doi: 10.24912/ki.v4i3.35403

Peran Media Sosial dalam Membangun Opini Publik: Studi Kasus Akun Media Sosial DPR RI
type: item
description: This study aims to answer questions about how the Indonesian House of Representatives' social media contributes to shaping public opinion on legislative policies. Data was obtained through in-depth interviews with the Indonesian House of Representatives' social media managers and content analysis of posts on X (Twitter), Instagram, TikTok, and YouTube. The results of the study show that social media plays a significant role in increasing transparency, encouraging public participation, and strengthening policy literacy through interactive two-way communication. However, challenges such as negative comments and the spread of misinformation remain major obstacles. To overcome these challenges, adaptive and data-driven communication strategies are needed to manage emerging issues. This study shows that social media is an effective strategic tool for disseminating legislative policies and encouraging active public involvement in the legislative process. These findings highlight the importance of optimising social media as a means of building constructive relationships between parliament and the public. Penelitian ini bertujuan menjawab pertanyaan mengenai bagaimana kontribusi media sosial DPR RI dalam membangun opini public terkair kebijakan legislatif. Data diperoleh melalui wawancara mendalam dengan pengelola media sosial DPR RI serta analisis konten unggahan di platform X (Twitter), Instagram, TikTok, dan YouTube. Hasil penelitian menunjukkan bahwa media sosial berperan signifikan dalam meningkatkan transparansi, mendorong partisipasi publik, dan memperkuat literasi kebijakan melalui komunikasi dua arah yang interaktif. Kendati demikian, tantangan seperti komentar negatif dan penyebaran misinformasi masih menjadi hambatan utama. Untuk mengatasi tantangan tersebut, diperlukan strategi komunikasi yang adaptif dan berbasis data guna mengelola isu-isu yang muncul. Penelitian ini menunjukkan bahwa media sosial merupakan alat strategis yang efektif untuk menyosialisasikan k…
creator: Yohanes William
creator: Riris Loisa
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 426
ending page: 434
doi: 10.24912/ki.v4i3.35405

Dampak Media Sosial terhadap Pembentukan Identitas Diri di Kalangan Remaja
type: item
description: This study examines the impact of social media on the formation of adolescent self-identity. Using a qualitative approach, data was collected through interviews, observations, and literature studies with subjects aged 15-19 years who are active on social media. The results show that social media influences adolescent self-identity, both positively, by increasing self-confidence, and negatively, by influencing body image and social comparison. Social media serves as a means of self-expression, but excessive use can reduce face-to-face social interaction and communication skills. The study recommends the wise use of social media with family support. Penelitian ini mengkaji dampak media sosial terhadap pembentukan identitas diri remaja. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara, observasi, dan studi literatur dengan subjek remaja berusia 15-19 tahun yang aktif di media sosial. Hasil menunjukkan bahwa media sosial mempengaruhi identitas diri remaja, baik secara positif yaitu mampu meningkatkan kepercayaan diri, maupun negatif, mempengaruhi citra tubuh dan perbandingan sosial. Media sosial berfungsi sebagai sarana ekspresi diri, namun penggunaan berlebihan dapat mengurangi interaksi sosial tatap muka dan keterampilan komunikasi. Penelitian menyarankan penggunaan media sosial yang bijak dengan dukungan keluarga.
creator: Nabir I B Noho
creator: Farid
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 435
ending page: 442
doi: 10.24912/ki.v4i3.35407

Optimalisasi Video Pendek Byon Combat Sport untuk Meningkatkan Brand Awareness di TikTok
type: item
description: Social media, especially TikTok, plays a crucial role in engaging the younger generation. Byon Combat, a modern combat sports organizer in Indonesia, leverages TikTok to boost brand awareness through its For You Page (FYP) algorithm. Creative content such as match highlights, athlete stories, and viral challenges effectively reach a broader audience via this algorithm. This digital promotion strategy significantly increases engagement, as evidenced by growth in followers, likes, and comments. By combining entertainment with interactive elements, Byon Combat strengthens its image as an innovative sports organizer. Based on the AISAS framework (Attention, Interest, Search, Action, Share), this approach has proven effective, with 38.9% of brand awareness generated through TikTok promotions. These findings demonstrate TikTok’s potential to create emotional connections with audiences and enhance brand recall, especially within the sports industry. Media sosial, khususnya TikTok, memegang peranan penting dalam menarik perhatian generasi muda. Byon Combat, penyelenggara olahraga tarung modern di Indonesia, memanfaatkan TikTok untuk meningkatkan kesadaran merek melalui algoritma For You Page (FYP). Konten kreatif berupa cuplikan pertandingan, cerita atlet, dan tantangan viral secara efektif menjangkau audiens yang lebih luas melalui algoritma tersebut. Strategi promosi digital ini secara signifikan meningkatkan keterlibatan, yang terlihat dari bertambahnya jumlah pengikut, likes, dan komentar. Dengan menggabungkan elemen hiburan dan interaksi, Byon Combat memperkuat citranya sebagai penyelenggara olahraga yang inovatif. Berdasarkan kerangka AISAS (Attention, Interest, Search, Action, Share), strategi ini terbukti efektif, dengan 38,9% tingkat kesadaran merek berasal dari promosi melalui TikTok. Temuan ini menunjukkan potensi TikTok sebagai platform untuk membangun hubungan emosional dengan audiens dan meningkatkan daya ingat merek, khususnya di industri olahraga.
creator: Jikho Agung Pratama
creator: Diah Ayu Candraningrum
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 443
ending page: 453
doi: 10.24912/ki.v4i3.35409

Kreativitas dalam Iklan Indomie Versi "Indomie Hidupkan Inspirasimu": Sebuah Pendekatan Semiotika Peirce
type: item
description: This study analyzes the representation of creativity in the “Indomie Hidupkan Inspirasimu” advertisement using Charles Sanders Peirce’s semiotics theory. The ad highlights five major scenes that showcase innovation across culinary, business, art, and fashion sectors. Using Peirce’s triadic model—sign, object, and interpretant—this analysis explores how the advertisement’s visuals and narratives communicate creative ideas. The findings indicate that creativity in the ad embodies three core elements: fluency (generating diverse ideas), originality (uniqueness of ideas), and elaboration (developing ideas in depth). Examples include innovative Indomie toppings, noodle-based donuts, the emergence of Indomie food stalls (warmindo), fashion designs inspired by Indomie packaging, and murals integrating brand elements. The study concludes that creativity in advertising not only promotes products but also strengthens emotional bonds between brands and audiences. By reflecting everyday innovation, the ad successfully inspires viewers while fostering a deeper emotional engagement. Creativity thus emerges as a strategic element in enhancing the effectiveness and emotional resonance of advertising campaigns. Penelitian ini bertujuan untuk menganalisis representasi kreativitas dalam iklan Indomie Hidupkan Inspirasimu dengan menggunakan teori semiotika Charles Sanders Peirce. Iklan ini menampilkan lima adegan utama yang merepresentasikan inovasi di berbagai bidang, seperti kuliner, bisnis, seni, dan fesyen. Analisis dilakukan melalui model triadik Peirce, yang terdiri atas tanda, objek, dan interpretan, untuk mengeksplorasi cara visual dan narasi iklan menyampaikan ide-ide kreatif. Hasil penelitian menunjukkan bahwa kreativitas dalam iklan ini mencakup tiga elemen utama, yaitu fluency (kemampuan menghasilkan ide beragam), originality (keunikan ide), dan elaboration (pengembangan ide secara mendalam). Adegan-adegan yang dianalisis meliputi topping Indomie yang inovatif, donat berbah…
creator: Muhammad Fajrul Rachman
creator: Farid
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 454
ending page: 463
doi: 10.24912/ki.v4i3.35411

Penggunaan Media Sosial untuk Meningkatkan Keuntungan Republic Vespa
type: item
description: Social media has become a vital tool for entrepreneurs adapting to the evolving digital landscape. The presence of TikTok has positively impacted many micro, small, and medium enterprises (MSMEs), especially in marketing their products. In the automotive sector, all entrepreneurs share a common goal: increasing profits through sales. This internship report focuses on the use of TikTok as a marketing tool by the @Republicvespa showroom to boost sales. The author, who also acts as the business owner, is responsible for maximizing company profits through effective marketing strategies. Several challenges were encountered during the internship period, and this report highlights how @Republicvespa utilizes TikTok for marketing purposes. The content produced includes short videos and animations promoting Republic Vespa's products. These contents are designed using strategic marketing communication techniques, such as delivering messages about discounts, free shipping offers, and bonus helmets. All promotional content is documented and uploaded to TikTok to inform potential customers of the latest products and attractive deals. Data for this report was collected using participatory observation, unstructured interviews, documentation, and literature studies. The theoretical framework used is New Media Marketing Theory, as TikTok functions as both a marketing platform and a means to enhance business profitability. Media sosial saat ini menjadi alat penting yang digunakan oleh para pelaku wirausaha dalam mengikuti perkembangan era digital. Keberadaan TikTok memberikan dampak positif bagi banyak usaha kecil dan menengah (UMKM), terutama dalam memasarkan produk mereka. Dalam sektor otomotif, para pelaku usaha memiliki tujuan yang sama, yaitu meningkatkan keuntungan melalui penjualan. Laporan magang ini berfokus pada pemanfaatan TikTok sebagai alat pemasaran oleh showroom @Republicvespa untuk mendongkrak penjualan. Peneliti, yang juga bertindak sebagai pemilik usaha, bertanggung…
creator: Muhammad Marcellino Navis
creator: Yugih Setyanto
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 464
ending page: 470
doi: 10.24912/ki.v4i3.35413

Membangun Brand Awareness Melalui Strategi Konten di Media Sosial Adi and Friends Wedding Organizer
type: item
description: This study draws on New Media Theory, which highlights the role of digital technology in shaping new patterns of communication, and Social Media Theory, which emphasizes the importance of two-way interaction in building relationships with audiences. The high-quality visual content strategy implemented by Adi & Friends Wedding Organizer aligns with Brand Awareness Theory, as such content effectively enhances brand visibility and recognition. Active engagement through comments and direct messages reflects the role of audience interaction in strengthening emotional bonds and building trust. Additionally, the use of customer testimonials aligns with Viral Theory, as authentic customer experiences can broaden audience reach and reinforce brand credibility. These strategies demonstrate that social media functions not only as a promotional tool but also as a platform for building long-term, sustainable relationships with audiences. The findings affirm the practical application of these theories in optimizing brand awareness through social media strategies. Penelitian ini merujuk pada Teori Media Baru yang menyoroti peran teknologi digital dalam membentuk pola komunikasi yang baru, serta Teori Media Sosial yang menekankan pentingnya interaksi dua arah dalam membangun hubungan dengan audiens. Strategi konten visual berkualitas tinggi yang diterapkan oleh Adi & Friends Wedding Organizer sejalan dengan Teori Kesadaran Merek (Brand Awareness), karena mampu meningkatkan visibilitas dan pengenalan merek secara efektif. Keterlibatan aktif melalui komentar dan pesan langsung mencerminkan peran interaksi audiens dalam memperkuat ikatan emosional dan membangun kepercayaan. Selain itu, penggunaan testimoni pelanggan selaras dengan Teori Viralitas, karena pengalaman autentik dari pelanggan dapat memperluas jangkauan audiens dan memperkuat kredibilitas merek. Strategi ini menunjukkan bahwa media sosial tidak hanya berfungsi sebagai alat promosi, tetapi juga sebagai platform untuk memban…
creator: Kennixson
creator: Nigar Pandrianto
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 471
ending page: 477
doi: 10.24912/ki.v4i3.35415

Analisis Strategi Komunikasi dalam Mendapatkan Subscriber pada Channel YouTube
type: item
description: In today's digital era, internet access has become a vital necessity for society. By 2024, the number of internet users in Indonesia is projected to exceed 221 million. YouTube has emerged as one of the most influential social media platforms in the world, with over 2.49 billion active users each month. The YouTube channel Kata Alfa Shorts stands as a successful example of attracting a large audience through science-related content. This achievement is reflected in its subscriber count, which reached 434,000 in 2024, supported by effective communication strategies. This study explores the communication strategies employed by the Kata Alfa Shorts channel in attracting subscribers, using the agenda-setting theory. The research adopts a qualitative method with a phenomenological approach. Informants include the channel owner and four subscribers. The findings reveal that the strategies involve careful topic selection and relationship-building with subscribers. Dalam era digital saat ini, akses internet telah menjadi kebutuhan yang sangat penting bagi masyarakat. Pada tahun 2024, jumlah pengguna internet di Indonesia diperkirakan melebihi 221 juta orang. YouTube telah menjadi salah satu platform media sosial paling berpengaruh di dunia, dengan lebih dari 2,49 miliar pengguna aktif setiap bulannya. Channel YouTube Kata Alfa Shorts merupakan contoh nyata keberhasilan dalam menarik perhatian penonton melalui konten-konten bertema ilmu pengetahuan. Keberhasilan ini tercermin dari jumlah pelanggan yang mencapai 434 ribu pada tahun 2024, berkat strategi komunikasi yang efektif. Penelitian ini mengkaji strategi komunikasi yang diterapkan oleh channel Kata Alfa Shorts dalam menarik subscriber, dengan menggunakan teori agenda setting. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Informan dalam penelitian ini adalah pemilik channel dan empat orang subscriber. Hasil penelitian menunjukkan bahwa strategi yang digunakan meliputi pemilihan topik konten…
creator: Kendi Wikasa Tikta
creator: Muhammad Adi Pribadi
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 478
ending page: 483
doi: 10.24912/ki.v4i3.35417

Adaptasi dan Komunikasi Antarbudaya pada Suster Baru di Biara
type: item
description: This study aims to analyze intercultural communication among newly admitted nuns, particularly in the context of their social and spiritual adaptation within a multicultural monastic environment. In many monasteries, nuns come from diverse cultural, linguistic, and customary backgrounds, making the communication process both a challenge and an opportunity to foster sisterhood. Employing a qualitative approach with a phenomenological method, this research draws its data from junior nuns originating from various regions in Indonesia, including Sumba, Manado, Padang, and Medan. Data were collected through in-depth interviews with four nuns who have been living in the monastery for 1 to 3 years. The findings indicate that despite their cultural differences, the nuns are able to adapt and establish effective communication within the monastic community. Key factors that facilitate this process include universal religious values, a shared sense of purpose, and openness to others. Additionally, the study highlights the significant role of religious symbols and shared rituals in fostering unity and a sense of belonging among the nuns in the face of cultural diversity. Penelitian ini bertujuan untuk menganalisis komunikasi antarbudaya pada para suster yang baru memasuki kehidupan biara, khususnya dalam konteks adaptasi sosial dan spiritual di lingkungan yang multikultural. Di dalam biara, para suster kerap berasal dari latar belakang budaya, bahasa, dan adat istiadat yang beragam, sehingga proses komunikasi menjadi tantangan sekaligus peluang untuk mempererat rasa persaudaraan. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi. Narasumber penelitian adalah para suster yunior yang berasal dari berbagai daerah di Indonesia, seperti Sumba, Manado, Padang, dan Medan. Data diperoleh melalui wawancara mendalam terhadap empat suster dari beberapa biara di Indonesia, yang baru menjalani kehidupan religius selama 1 hingga 3 tahun terakhir. Hasil penelitian me…
creator: Julina Harefa
creator: Riris Loisa
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 484
ending page: 491
doi: 10.24912/ki.v4i3.35419

Analisis Semiotik Pesan Iklan @GojekIndonesia sebagai Media Informasi
type: item
description: This research aims to analyze the messages in Gojek advertisements as a medium of information using a semiotic approach based on Ferdinand de Saussure’s theory. Gojek advertisements were chosen as the subject of this study due to their success in capturing public attention and their significant role in conveying information to consumers. Saussure’s semiotic theory focuses on the concept of the sign, which consists of two main components: the signifier and the signified. This study seeks to identify how Gojek advertisements construct meaning through the relationship between the signifier and the signified within the conveyed message. By examining the visual and verbal content in Gojek ads, this research explores how symbolic elements—such as images, words, and contextual cues—interact to create meanings that are understood by the audience. The research method used is qualitative descriptive analysis, employing a literature review approach and data collection through documentation of Gojek advertisements circulated via digital media. The findings show that Gojek advertisements use a combination of visual elements—such as logos, colors, and images—and verbal elements—such as slogans and text messages—to communicate information about the convenience and speed of its services. Furthermore, these advertisements construct a meaning that associates Gojek with values such as innovation, efficiency, and affordability. Overall, this study concludes that through Saussure’s semiotic analysis, Gojek advertising can be understood as a complex sign system that functions to convey information while shaping social perceptions of the Gojek brand. Pendekatan semiotika Saussure menitikberatkan pada konsep tanda, yang terdiri dari dua unsur utama: penanda (signifier) dan petanda (signified). Penelitian ini bertujuan mengungkap bagaimana makna dalam iklan Gojek terbentuk melalui hubungan antara penanda dan petanda dalam pesan yang disampaikan. Dengan menganalisis elemen visual dan verbal …
creator: Hubert Jan Muaya
creator: Wulan Purnama Sari
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 492
ending page: 499
doi: 10.24912/ki.v4i3.35423

Pemanfaatan Media Sosial dalam Mengubah Stigma Olahraga Billiard melalui Media Alternatif
type: item
description: Billiard Sports Media is an alternative media outlet that focuses entirely on the world of billiards. The presence of YouTube social media has facilitated effective communication between audiences and the media. Billiard Sports Media utilises YouTube social media as a medium for conveying information. This study uses the four pillars of social media support strategy theory according to Lon Safko and K. Brake (2009), namely communication, collaboration, education, and entertainment. The combination of content and the message to be conveyed is important in using digital platforms. This study uses qualitative methodology with data collection techniques of interviews and observation. In addition, this study was also conducted to determine how the use of YouTube social media by billiard media such as Billiard Sports Media can change the negative stigma of this sport into a positive one using the four pillars of social media strategy. Billiard Sports Media merupakan media alternatif yang membahas penuh tentang dunia biliar. Kehadiran media sosial YouTube menciptakan kemudahan komunikasi yang efektif antara penonton dengan media. Billiard Sports Media memanfaatkan media sosial YouTube sebagai media untuk menyampaikan informasi. Penelitian ini menggunakan teori empat pilar strategi pendukung media sosial menurut Lon Safko dan K. Brake (2009) yaitu komunikasi, kolaborasi, edukasi, dan hiburan. Perpaduan konten terhadap pesan yang ingin disampaikan menjadi hal penting dalam menggunakan platform digital. Penelitian ini menggunakan metodologi kualitatif dengan teknik pengumpulan data wawancara dan observasi. Selain itu, penelitian ini juga dilakukan untuk mengetahui bagaimana pemanfaatan media sosial YouTube oleh media biliar seperti Billiard Sports Media dalam mengubah stigma negatif olahraga ini menjadi stigma positif menggunakan strategi empat pilar media sosial.
creator: Sandy Ardianto Setiadjie
creator: Farid
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 500
ending page: 508
doi: 10.24912/ki.v4i3.35424

Pola Interaksi Pengguna TikTok pada Akun @JVKE
type: item
description: This study analyses the patterns of interaction between internet users (netizens) and music promotional content on the TikTok account @jvke using a descriptive qualitative approach. Data was obtained through online observation of four popular pieces of content on the @jvke account. The content was analysed to identify reception patterns such as dominant-hegemonic, negotiated, and oppositional. The results of this study indicate that the majority of netizens gave dominant-hegemonic responses, meaning that the messages were received in line with and in accordance with the messages from the promotional content uploaded by JVKE. Some netizens gave comments with negotiated responses, or gave personal interpretations and suggestions. Meanwhile, the rest gave oppositional responses. The author provides recommendations for music industry players to explore creativity in designing music marketing content strategies on TikTok. Penelitian ini menganalisis pola interaksi pengguna internet (netizen) terhadap konten promosi musik pada akun TikTok @jvke dengan menggunakan pendekatan kualitatif deskriptif. Data diperoleh melalui observasi online pada empat konten populer di akun @jvke. Konten dianalisis untuk mengidentifikasi pola resepsi seperti dominant-hegemonic, negotiated, dan oppositional. Hasil penelitian ini menunjukkan bahwa mayoritas netizen memberikan respons dominant-hegemonic artinya bahwa pesan diterima sejalan dan sesuai terhadap pesan dari konten promosi yang di unggah oleh JVKE. Beberapa netizen memberikan komentar dengan respon negotiated, atau memberikan interpretasi dan saran pribadi. Sementara sisanya memberikan tanggapan oppositional. Penulis memberikan rekomendasi untuk para pelaku industri music agar mengeksplorasi kreatifitas untuk merancang strategi konten pemasaran musik di TikTok.
creator: Russel
creator: Doddy Salman
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 509
ending page: 517
doi: 10.24912/ki.v4i3.35426

Kerja Media Tangerang TV dalam Pemberitaan Pelanggaran Hukum Jam Operasional Truk Bermuatan Besar
type: item
description: This study aims to analyse the media work of Tangerang TV in reporting violations of the operating hours for large trucks. The framing of news reports plays an important role in shaping the image of certain organisations or agencies in the eyes of the public. This study uses a qualitative approach with descriptive methods, based on the two-way mass communication model and the Framing Theory developed by Zhongdang Pan and Kosicki. Data was obtained through in-depth interviews, non-participatory observation, and documentation. The results show that Tangerang TV effectively frames the reporting of these violations to create a positive image of the relevant agencies while shaping the perceptions of the people of Tangerang City. Framing was carried out through the selection of narratives, visualisation, and emphasis on certain aspects in the news coverage. These findings support the basic principle of Framing Theory, which states that the presentation of information can influence audience interpretation. In addition, the use of two-way mass communication also contributes to strengthening the relationship between the media and the public. This study provides insights for media practitioners and academics in understanding framing strategies and their impact on public perception. Penelitian ini bertujuan untuk menganalisis kerja media Tangerang TV dalam pemberitaan pelanggaran hukum jam operasional truk bermuatan besar. Framing pemberitaan memegang peranan penting dalam membentuk citra organisasi atau instansi tertentu di mata masyarakat. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, berlandaskan model komunikasi massa dua arah serta Teori Framing yang dikembangkan oleh Zhongdang Pan dan Kosicki. Data diperoleh melalui wawancara mendalam, observasi non-partisipatif, dan dokumentasi. Hasil penelitian menunjukkan bahwa Tangerang TV secara efektif membingkai pemberitaan pelanggaran tersebut untuk menciptakan citra positif instansi terkait sekaligus…
creator: Muhamad Bilal Farhan Banubrata
creator: Ahmad Junaidi
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 518
ending page: 527
doi: 10.24912/ki.v4i3.35428

Dampak Isu Pornografi di Media Sosial Instagram terhadap Mahasiswa/i di Jakarta Barat
type: item
description: This study analyses the effects of Instagram use among university students in West Jakarta, with a focus on pornography issues. As a platform that prioritises visuals, Instagram has become a platform for social interaction. Using a qualitative approach and phenomenological methods, this study investigates how features such as stories, direct messages, and comments enable creative communication while also generating potential risks such as the emergence of explicit content. All of this indicates that Instagram is not only a communication platform but also a platform that shapes the norms, values, and social perceptions of its users. According to media ecology theory, this platform can create virtual communities and strengthen social networks, but it can also create problems such as social media pressure and a lack of face-to-face interaction. Wise use is necessary to maximise positive energy and minimise negative energy on Instagram. Not only that, Instagram's algorithm, which regulates content based on user preferences, is sometimes unable to filter out negative content. Penelitian ini menganalisis efek penggunaan media sosial instagram di kalangan mahasiswa/wi di Jakarta Barat, dengan fokus pada isu-isu pornografi. Sebagai platform yang mengedepankan visual, Instagram telah menjadi platform interaksi sosial. Dengan menggunakan pendekatan kualitatif dan metode fenomenologi, penelitian ini menyelidiki bagaimana fitur-fitur seperti stories, direct message, dan comment memungkinkan komunikasi yang kreatif sekaligus menghasilkan potensi yang berisiko seperti munculnya konten eksplisit. Semua ini menunjukkan bahwa Instagram bukan hanya sebuah platform komunikasi tetapi juga sebuah platform yang membentuk norma, nilai, dan persepsi sosial pengguna instagam. Menurut teori ekologi media, platform ini dapat menciptakan komunitas virtual dan memperkuat jaringan sosial, tetapi juga dapat menciptakan masalah seperti tekanan di media sosial dan kurangnya interaksi tatap muka dan…
creator: Adi Satria
creator: Muhammad Adi Pribadi
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 528
ending page: 534
doi: 10.24912/ki.v4i3.35400

Dampak Kualitas Layanan Media Sosial terhadap Citra Pemerintah Provinsi Daerah Khusus Jakarta
type: item
description: This study analyzes the impact of service quality on the government’s image on the social media platforms of the Special Region of Jakarta Provincial Government. Using a quantitative approach and a survey of 100 respondents, data were collected through questionnaires and analyzed using linear regression. The results show that service quality of Special Region of Jakarta social media, particularly in terms of reliability and responsiveness, has a significant impact on the government’s image. An increase of one unit in service quality can improve the government’s image by 0.667, with a correlation coefficient of 0.709 and an R Square of 50.2%. Dimensions such as assurance, empathy, and physical evidence play a crucial role in building trust and supporting the image of the Special Region of Jakarta Provincial Government as a professional and transparent institution. These findings emphasize the importance of improving service quality to shape a positive public perception of the government. Penelitian ini menganalisis pengaruh kualitas layanan media sosial terhadap citra pemerintah Pemerintah Provinsi Daerah Khusus Jakarta. Menggunakan pendekatan kuantitatif dan survei terhadap 100 responden, data dikumpulkan melalui kuesioner dan dianalisis dengan regresi linear. Hasil penelitian menunjukkan bahwa kualitas layanan media sosial Pemprov Daerah Khusus Jakarta, terutama dalam dimensi keandalan dan responsivitas, memiliki pengaruh signifikan terhadap citra pemerintah. Peningkatan satu satuan kualitas layanan dapat meningkatkan citra pemerintah sebesar 0,667, dengan koefisien korelasi 0,709 dan R Square sebesar 50,2%. Dimensi seperti jaminan, empati, dan bukti fisik berperan penting dalam menciptakan kepercayaan dan mendukung citra pemerintah sebagai lembaga yang profesional dan transparan. Temuan ini menegaskan pentingnya peningkatan kualitas layanan untuk membentuk persepsi positif masyarakat terhadap pemerintah.
creator: Achmad Yasser Anshari
creator: Rezi Erdiansyah
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 535
ending page: 542
doi: 10.24912/ki.v4i3.35402

Efektivitas Strategi Komunikasi Pemasaran di Perusahaan Jasa Design Interior dan Kontraktor
type: item
description: This research is motivated by the importance of implementing marketing communication strategies to improve the effectiveness of promotion in the digital era, particularly through conventional and digital strategies applied by PT Link Bangun Selaras. The purpose of this study is to determine the effectiveness of marketing communication strategies employed by interior design companies and contractors in attracting consumers, as well as the obstacles they face. This research uses marketing theory, conventional and digital communication theory, and word of mouth theory. This research uses a descriptive qualitative method involving internal company sources. Data collection methods include observation, documentation, and comprehensive interviews. Data instruments, data collection, and data classification are then linked to relevant theories. The results of the study indicate that the company has utilised digital communication strategies through its website and social media, as well as word of mouth, to reach its target audience and increase customer loyalty. Penelitian ini dilatar belakangi oleh pentingnya penerapan strategi komunikasi pemasaran dalam meningkatkan efektivitas promosi di era digital, khususnya melalui strategi konvensional dan digital yang diterapkan oleh PT Link Bangun Selaras. Tujuan dilakukan penelitian ini adalah untuk mengetahui seberapa efektif strategi komunikasi pemasaran perusahaan yang dilakukan oleh perusahaan jasa interior dan kontraktor dalam menarik konsumen, serta kendala yang dihadapi. Penelitian ini menggunakan teori pemasaran, teori komunikasi konvensional dan digital, dan teori word of mouth. Penelitian ini menggunakan metode kualitatif deskriptif dengan melibatkan narasumber internal perusahaan. Metode pengambilan data meliputi observasi, dokumentasi dan wawancara menyeluruh. Instrumen data, pengumpulan data, klasifikasi data, yang kemudian dikaitkan dengan teori yang relevan. Hasi penelitian menunjukkan bahwa perusahaan telah memanfaat…
creator: Fredy Andrianto
creator: Doddy Salman
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 543
ending page: 549
doi: 10.24912/ki.v4i3.35404

Standar Kecantikan dalam Film Imperfect: Sebuah Pendekatan Semiotika
type: item
description: This research aims to analyze the representation of beauty standards in the film Imperfect through Roland Barthes semiotic approach. The background to this research focuses on how beauty standards prevailing in society are often influenced by the media, including films, which can shape individual perceptions and expectations regarding physical appearance. The film Imperfect depicts the main character's journey in facing social pressure regarding physical appearance. Using the concepts of denotation and connotation, this analysis identifies how visual and narrative elements shape meanings of beauty that are often unrealistic. Barthes emphasized that signs in films not only represent physical beauty, but also create myths that influence people's perceptions. The results of the analysis show that this film functions as a critique of rigid beauty standards, as well as highlighting the importance of self-acceptance and diversity. Through complex representation, Imperfect invites the audience to reflect on the beauty values ​​that exist in society, while simultaneously challenging the norms that often oppress individuals, especially women. This research provides new insights into the relationship between media, culture, and identity construction. It is hoped that the results of this research will provide a deeper understanding of the influence of media on perceptions of beauty and how the film Imperfect reflects and criticizes beauty standards that apply in society, especially in the context of career, love and social pressure related to physical appearance. Penelitian ini bertujuan untuk menganalisis representasi standar kecantikan dalam film Imperfect melalui pendekatan semiotika Roland Barthes. Fokus kajian penelitian ini berfokus pada bagaimana standar kecantikan yang berlaku di masyarakat sering kali dipengaruhi oleh media, termasuk film, yang dapat membentuk persepsi dan harapan individu terhadap penampilan fisik. Film Imperfect menggambarkan perjalanan karakter uta…
creator: Alena Bella Angelika
creator: Nigar Pandrianto
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 550
ending page: 557
doi: 10.24912/ki.v4i3.35406

Konstruksi Realitas Peran Anak Perempuan dalam Keluarga Batak di Film Ngeri-Ngeri Sedap
type: item
description: This study examines the construction of the reality of the role of daughters in Batak families as depicted in the film Ngeri-Ngeri Sedap. In Batak culture, women hold significant roles within the family, although their position is often viewed through traditional customs that place men in dominant roles. The film Ngeri-Ngeri Sedap incorporates several social ideologies, including feminism, gender equality, patriarchy, and patrilineality. This research aims to provide insights into the meaning and constructed reality of the role of daughters in Batak families as portrayed in Ngeri-Ngeri Sedap. It employs theories of mass communication, reality construction, gender equality, and feminism, enriched by Roland Barthes' semiotics analysis method, which consists of three components: denotation, connotation, and myth. To gather data, the researcher utilized semiotic analysis to identify the meanings and symbols present in the film Ngeri-Ngeri Sedap and further explored these findings through interviews with expert informants to strengthen the research results. The findings reveal forms of feminism and patriarchy experienced by women in Batak families, as depicted through the scenes in the film Ngeri-Ngeri Sedap. Penelitian ini membahas konstruksi realitas peran anak perempuan dalam keluarga Batak di Film Ngeri-Ngeri Sedap. Dalam budaya Batak, perempuan memiliki peran penting dalam keluarga, meskipun posisi mereka sering dilihat melalui perspektif adat yang menempatkan laki-laki dalam peran dominan. Film Ngeri-Ngeri Sedap menyisipkan beberapa ideologi sosial seperti feminisme, kesetaraan gender, patriarki, dan patrilineal. Penelitian ini bertujuan untuk memberikan gambaran mengenai konstruksi realitas peran anak perempuan dalam keluarga Batak di film Ngeri-Ngeri Sedap. Penelitian ini menggunakan teori komunikasi massa, konsep konstruksi realitas, kesetaraan gender, feminisme, dan diperkaya dengan metode analisis semiotika Roland Barthes, yang terdiri dari tiga komponen yaitu…
creator: Daniel Putra Jaya
creator: Septia Winduwati
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 558
ending page: 566
doi: 10.24912/ki.v4i3.35408

Analisis Semiotika Ferdinand De Saussure pada Lirik Lagu “Ku Bukan Mesin Lotremu” Karya The Jansen
type: item
description: This research focuses on analyzing the lyrics of the song "My Not Your Lottery Machine" by The Jansen using Ferdinand De Saussure's semiotic theory. Music serves as a medium for expressing human emotions and concerns, with lyrics conveying deep meaning and reflections on society. This research uses a qualitative descriptive method to explore the implied meaning in the lyrics. Through semiotic analysis, key components of Saussure's theory, including the relationship between signifier and signified, are examined in the context of song. The findings suggest that the lyrics express feelings of frustration and rejection of societal expectations, illustrated by repeated phrases that assert individuality. The analysis highlights how simple activities such as smoking and reading the newspaper symbolize an escape from the stresses of life. Overall, "I'm Not Your Lottery Machine" emerges as a powerful representation of resistance and personal freedom, affirming The Jansen's role not only as musicians but also as critical commentators on contemporary social issues. Their success in releasing the album "Banal Mak Binal" confirms their influence on the Indonesian music scene, combining punk aesthetics with meaningful social commentary. Penelitian ini berfokus pada analisis lirik lagu “Ku Bukan Mesin Lotremu” karya The Jansen dengan menggunakan teori semiotika Ferdinand de Saussure. Musik berfungsi sebagai media untuk mengekspresikan emosi dan keprihatinan manusia, dengan lirik yang menghadirkan makna mendalam sekaligus refleksi sosial. Penelitian ini menggunakan metode deskriptif kualitatif untuk mengeksplorasi makna-makna tersirat dalam lirik. Melalui analisis semiotik, komponen utama teori Saussure, termasuk hubungan antara penanda dan petanda, dikaji dalam konteks lagu ini. Hasil penelitian menunjukkan bahwa lirik lagu tersebut merepresentasikan perasaan frustrasi dan penolakan terhadap ekspektasi masyarakat, yang digambarkan melalui frasa berulang sebagai penegasan individua…
creator: Muhammad Farhan
creator: Gregorius Genep Sukendro
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 567
ending page: 573
doi: 10.24912/ki.v4i3.35410

Analisis Pengaruh Personal Branding Aeronshiki di TikTok terhadap Loyalitas Penggemar Scene MPL ID
type: item
description: Social media has become a primary platform for fostering interaction between fans and public figures, including in the e-sports industry. MLBB's popularity is not only limited to the casual player segment, but also extends to professional competitions such as the Mobile Legends Professional League Indonesia (MPL ID). This study aims to analyze the influence of Aeronshiki's Personal Branding on fan loyalty on TikTok. Using Personal Branding theory as the foundation, the study examines the dimensions of quality, association, trust, and emotional value as factors influencing fan loyalty. This study adopts a quantitative research approach, utilizing a survey method to gather data through questionnaires distributed to 100 selected respondents via purposive sampling. The collected data is processed using SPSS software and analyzed through simple linear regression. The findings indicate that Aeronshiki's Personal Branding significantly influences fan loyalty, primarily driven by the dimensions of trust and quality. A coefficient of determination of 48% reveals that Personal Branding impacts fan loyalty, while the remaining 52% is influenced by other factors. This study highlights the importance of Personal Branding management through social media platforms like TikTok in enhancing fan loyalty within the e-sports industry. Media sosial kini menjadi platform utama dalam membangun interaksi antara figur publik dan penggemar, termasuk di industri e-sports. Popularitas Mobile Legends: Bang Bang (MLBB) tidak hanya mencakup pemain kasual, tetapi juga berkembang hingga ranah kompetisi profesional, salah satunya Mobile Legends Professional League Indonesia (MPL ID). Penelitian ini bertujuan untuk menganalisis pengaruh citra diri Aeronshiki terhadap loyalitas penggemar di TikTok. Teori citra diri digunakan sebagai landasan konseptual dengan menekankan dimensi kualitas, asosiasi, kepercayaan, dan nilai emosional sebagai faktor yang membentuk loyalitas penggemar. Pendekatan kuantitati…
creator: Alessandro Angelo Tedjo
creator: Sisca Aulia
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 574
ending page: 582
doi: 10.24912/ki.v4i3.35412

Analisis Fenomenologi Siswa terhadap Sistem Pembelajaran Hybrid Pascapandemi COVID-19
type: item
description: The Covid-19 pandemic has triggered drastic changes in the education system, including in skill-based vocational education such as culinary and pastry programs. The sudden shift to online learning, followed by the implementation of a hybrid model that combines online and offline methods, has created diverse learning experiences for students. This study explores the experiences of Culinary and Pastry students at the Tristar Institute regarding hybrid learning in the post-pandemic period. Using a qualitative approach, data were collected through in-depth interviews with selected students. The findings reveal that online learning was perceived as less suitable for practice-based courses, mainly due to limitations in live demonstrations, nonverbal interaction, and active student engagement. However, it was considered flexible and sufficient for delivering theoretical and informational content. The main challenges faced by students included technical issues such as unstable internet connections, lack of motivation, and the absence of a conducive study environment at home. This study concludes that hybrid learning, which combines online delivery for theory with offline sessions for practice, is essential for improving the quality of learning. It is recommended that educational institutions develop more adaptive and student-centered learning strategies and provide adequate technological support and training for both lecturers and students. Pandemi Covid-19 telah mendorong perubahan drastis dalam sistem pendidikan, termasuk pada pendidikan vokasi berbasis keterampilan seperti kuliner dan patiseri. Peralihan mendadak ke pembelajaran daring kemudian diikuti dengan penerapan model hybrid yang memadukan pembelajaran daring dan luring, menimbulkan beragam pengalaman belajar bagi mahasiswa. Penelitian ini mengeksplorasi pengalaman mahasiswa jurusan Kuliner dan Patiseri Tristar Institute terhadap pembelajaran hybrid pascapandemi Covid-19. Menggunakan pendekatan kualitatif, data di…
creator: Diovanny Hardja
creator: Wulan Purnama Sari
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 583
ending page: 593
doi: 10.24912/ki.v4i3.35414

Strategi Komunikasi Persuasif Iklan Pinjaman Online "Adakami - TVC - #AdakepastianAdaKami" di YouTube
type: item
description: This study aims to analyze persuasive communication strategies in the online loan advertisement “Adakami - TVC - #AdakepastianAdaKami” published on YouTube. The background of this research lies in the growing presence of online loan advertisements on digital platforms, along with the success of Adakami’s advertisement, which went viral and gained more than seven million views. The study focuses on how the advertisement employs persuasive communication techniques to influence consumer perceptions and decision-making. This research adopts a descriptive qualitative method, with data collected through in-depth interviews and observations. The informants consist of several viewers of the Adakami advertisement on YouTube and an expert in the field of digital creative. The data were analyzed to explore experiences, interpretations, and audience perceptions of the conveyed message. The findings indicate that the Adakami advertisement successfully delivers persuasive messages through the use of appealing visuals, clear text, and positive emotional reinforcement. The advertisement also applies key principles of persuasive communication, including selective exposure, audience participation, inoculation, and magnitude of change. Audience feedback further demonstrates that the advertisement effectively enhanced public awareness and interest in Adakami’s online loan services. Penelitian ini bertujuan menganalisis strategi komunikasi persuasif dalam iklan pinjaman online “Adakami - TVC - #AdakepastianAdaKami” yang ditayangkan di media sosial YouTube. Latar belakang penelitian ini adalah semakin maraknya iklan pinjaman online pada platform digital, serta keberhasilan iklan Adakami yang menjadi viral dengan capaian lebih dari 7 juta tayangan. Fokus penelitian diarahkan pada upaya iklan tersebut dalam memengaruhi persepsi dan keputusan konsumen melalui teknik komunikasi persuasif. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara…
creator: Alfred Pradipta
creator: Gregorius Genep Sukendro
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 594
ending page: 601
doi: 10.24912/ki.v4i3.35416

Manajemen Citra Media di Era Digital: Strategi PR Majalah Sunday
type: item
description: One of the primary challenges faced by media companies today is the emergence of various alternative sources of information that are faster and more easily accessible to the public. Consequently, magazines, including Sunday Magazine, must adapt and develop more innovative public relations strategies to retain readers and build public trust. Public relations is a strategic effort aimed at fostering and maintaining positive relationships between an organization and its audiences. Meanwhile, corporate image refers to the public’s perception of an organization’s identity, values, and reputation. This study employs a qualitative research method using a case study approach. Data were collected through interviews with public relations practitioners of Sunday Magazine as well as followers of its Instagram account, @majalahsunday. The data were analyzed using thematic analysis and coding techniques to identify recurring patterns and themes. The findings reveal that Sunday Magazine’s public relations strategy was implemented through four stages: (1) fact-finding by monitoring the Instagram community and conducting a SWOT analysis, (2) planning through the development of brand and content guidelines, (3) communication via the publication of standardized content and inclusive two-way interactions, and (4) evaluation through ongoing monitoring of social media management and feedback for continuous improvement. Furthermore, clarity of messaging, consistency of style, visual professionalism, and prompt yet empathetic responses in crisis situations play a crucial role in maintaining the magazine’s corporate image. Salah satu tantangan utama yang dihadapi perusahaan media saat ini adalah munculnya berbagai sumber informasi alternatif yang lebih cepat dan mudah diakses oleh publik. Oleh karena itu, majalah, termasuk Sunday Magazine, harus beradaptasi dan mengembangkan strategi public relations yang lebih inovatif untuk mempertahankan pembaca sekaligus membangun kepercayaan publik. Pu…
creator: Jane Louise
creator: Moehammad Gafar Yoedtadi
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 602
ending page: 611
doi: 10.24912/ki.v4i3.35418

Representasi Seorang Ibu Tunggal yang Gaya Komunikasi menjadi Kunci Dasar Hubungannya dengan Sang Anak Di Film “Susah Sinyal”
type: item
description: Film as a form of mass communication has a very important role in conveying messages to a wide audience. As a visual medium, film is able to combine audio and visual elements and through narrative, characters and visualization, film can create social or cultural representations and can influence people's opinions or behavior. In this research, the film being studied is entitled "Susah Signal", this film is researched with the aim that the audience can better understand and see how communication styles can damage and also improve the relationship between mother and child in the family. This research uses mass communication theory, interpersonal communication, family communication and semiotic theory. The methodology used in this film is a qualitative approach using Ferdinand de Saussure's semiotic case study method in processing the collection of existing data. In Semiotic Theory according to Ferdinand de Saussure, he has the main concepts developed, namely Signifier and Signified. Researchers processed data from several scenes in the film "Susah Signal" and then carried out the data validity process by interviewing a psychologist lecturer named Debora Basaria, Msi.Psi, Psychologist. The results of this research show that the film Susah Signal represents the communication style of a single mother, from initially having a communication style that tends to be one-way, such as her authoritarian parenting style, which is also quite harsh in reprimanding, so it often becomes the cause of conflict, to the stage of representing a change in communication style. Good behavior can be the key to resolving the conflict in this film. Film sebagai bentuk komunikasi massa memiliki peran yang sangat penting dalam menyampaikan pesan kepada khalayak luas. Sebagai salah satu media visual, film mampu menggabungkan unsur-unsur audio dan visual dan melalalui narasi, karakter, serta visualisasi, film dapat menciptakan representasi sosial atau budaya serta dapat mempengaruhi opini atau peri…
creator: Valentina Kyrie Angel
creator: Septia Winduwati
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 612
ending page: 623
doi: 10.24912/ki.v4i3.35420

Peran Media Relation dalam Menangani Krisis pada Perusahaan
type: item
description: This study aims to analyze the media relations strategy implemented in handling the crisis arising from a car tire theft incident at a Central Jakarta mall. The case drew significant public attention because it raised security concerns that affected the mall’s image as a safe and comfortable public space. The research employed a qualitative approach with a case study method, supported by in-depth interviews and content analysis of media coverage related to the incident. The findings reveal that the company’s media relations strategy consisted of two main stages: first, delivering fast and transparent communication to ease public concerns; and second, reinforcing a positive image by distributing press releases through conventional media, particularly in the Central Jakarta area. The study concludes that the effectiveness of media relations in crisis management relies on the speed, transparency, and consistency of the messages conveyed, as well as the role of the media as a mediator shaping public perception. The study recommends the establishment of a proactive media relations team and the strengthening of collaboration with media outlets to minimize the impact of crises on the organization’s reputation. Penelitian ini bertujuan untuk menganalisis strategi media relation yang diterapkan dalam penanganan krisis pada kasus pencurian ban mobil di Mal Jakarta Pusat. Peristiwa ini menarik perhatian publik karena melibatkan isu keamanan yang berdampak pada citra mal sebagai tempat umum yang aman dan nyaman. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, yang melibatkan wawancara mendalam. Data juga diperoleh melalui analisis konten dari pemberitaan media massa terkait insiden tersebut. Hasil penelitian menunjukkan bahwa strategi media relation yang diterapkan oleh perusahaan melibatkan dua tahap utama: pertama, komunikasi cepat dan transparan untuk meredakan kekhawatiran publik, dan kedua, penguatan citra positif dengan penyebaran press release…
creator: Aulia Nurfitri
creator: Ahmad Junaidi
rights: Copyright (c) 2025 Kiwari https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-09-30
publication date: 2025-09-30
volume: 4
number: 3
starting page: 624
ending page: 631
doi: 10.24912/ki.v4i3.35421