Kiwari (EISSN: 2827-8763) is a scientific journal written by students supervise by the lecturer as second author. This journal is a publication forum for student's work. The published articles are far from perfect and are open to suggestions and constructive criticism. Kiwari publishes articles written by students in the field of communication science. Kiwari is published by the Faculty of Communication Sciences, Tarumanagara University. Kiwari is published four times a year, in March, June, September, December

Current Issue

Vol. 4 No. 1 (2025): Kiwari

Published: 2025-03-30

Editorial Information

Cover Kiwari Vol 4 No 1

https://doi.org/10.24912/ki.v4i1.33676
Abstract : 20 | PDF : 42
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Front Matters Kiwari Vol 4 No 1

https://doi.org/10.24912/ki.v4i1.33753
Abstract : 20 | PDF : 32
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Back Matters Kiwari Vol 4 No 1

https://doi.org/10.24912/ki.v4i1.33673
Abstract : 13 | PDF : 22
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Articles

Gegar Budaya pada Mahasiswa Perantauan terhadap Lingkungan Sekitar

Melyana Putricia Dewi, Yugih Setyanto

1-9

https://doi.org/10.24912/ki.v4i1.33678
Abstract : 34 | PDF : 25
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Pergeseran Pola Komunikasi Keluarga di Kalangan Remaja akibat Telepon Pintar

Vincentius Allerio Jonathan, Riris Loisa

10-19

https://doi.org/10.24912/ki.v4i1.33679
Abstract : 66 | PDF : 30
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Strategi Promosi Wondr by BNI dengan Pendekatan Public Relations

Jonathan Aldo Iskandar, Moehammad Gafar Yoedtadi

20-27

https://doi.org/10.24912/ki.v4i1.33680
Abstract : 48 | PDF : 43
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Efektivitas Iklan Instagram @pt_transjakarta terhadap Perilaku Konsumen

Bintang Samuel Simanjuntak, Sisca Aulia

28-36

https://doi.org/10.24912/ki.v4i1.33681
Abstract : 33 | PDF : 24
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Peran Komunikasi Kelompok dalam Tim Kerja Adi and Friends Wedding Organizer untuk Mempertahankan Reputasi

Aldrich Tanjaya, Septia Winduwati

37-43

https://doi.org/10.24912/ki.v4i1.33687
Abstract : 31 | PDF : 26
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Keterikatan Parasosial Penggemar dan Idola (Studi Fanatisme NCTzen)

Mutiara Fransisca Amesz, Diah Ayu Candranigrum

44-52

https://doi.org/10.24912/ki.v4i1.33733
Abstract : 40 | PDF : 40
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Pengaruh Iklan terhadap Minat Berkunjung ke Toko Ibu Sunter melalui Instagram

Fidelia Marcella Yonata, Farid Rusdi

53-60

https://doi.org/10.24912/ki.v4i1.33734
Abstract : 22 | PDF : 15
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Fenomena Fear of Missing Out (FOMO) pada Generasi Z dalam Mengikuti Trend Tiktok

Nur Kholizha Putri Andini Fahsya, Ahmad Junaidi

61-70

https://doi.org/10.24912/ki.v4i1.33735
Abstract : 200 | PDF : 370
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Pemasaran Agresif pada Produk Kartu Kredit

Nilna Jostia Pritama, Gregorius Genep Sukendro

71-78

https://doi.org/10.24912/ki.v4i1.33736
Abstract : 19 | PDF : 17
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Analisis Strategi Komunikasi Digital Penggunaan Voice Over dalam Penyebaran Berita di Instagram Reels Kompas.com

Maura Diquesa Silentioni Suhertio, Doddy Salman

79-86

https://doi.org/10.24912/ki.v4i1.33737
Abstract : 30 | PDF : 47
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Differentiating Through USP: Strategi Komunikasi Digital pada Akun Instagram @adiandfriendsorganizer

Dhea Amelia, Nigar Pandrianto

87-95

https://doi.org/10.24912/ki.v4i1.33738
Abstract : 20 | PDF : 14
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Analisis Teori Ekologi Media terhadap Konten Pemasaran

Dewi Mega Lestari Siregar, Muhammad Adi Pribadi

96-103

https://doi.org/10.24912/ki.v4i1.33739
Abstract : 41 | PDF : 31
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Fenomena Boikot Kedai Kopi X dan Persepsi di Kalangan Generasi Z

Angel Hidayat, Wulan Purnama Sari

104-111

https://doi.org/10.24912/ki.v4i1.33740
Abstract : 30 | PDF : 30
PDF

Representasi Strategi Public Relations dalam Film Our Brand Is Crisis

Zevanya Chisler, Sinta Paramita

112-118

https://doi.org/10.24912/ki.v4i1.33741
Abstract : 59 | PDF : 41
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Customer Relationship Management (CRM) dan Penanganan Keluhan Pelanggan Restoran D

Banafsha Shafa Kurnia Putri, Rezi Erdiansyah

119-125

https://doi.org/10.24912/ki.v4i1.33742
Abstract : 29 | PDF : 16
PDF

Persepsi Penonton Drama Korea Doctor Slump dalam Membentuk Kepercayaan Diri

Devina Adilah Dwinanda, Lusia Savitri Setyo Utami

126-133

https://doi.org/10.24912/ki.v4i1.33743
Abstract : 36 | PDF : 22
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Pemanfaatan Instagram sebagai Media Promosi Festival UMKM Lembaga Keuangan di Indonesia

Zahra Regita Maharani Hary Putri, Moehammad Gafar Yoedtadi

134-143

https://doi.org/10.24912/ki.v4i1.33744
Abstract : 37 | PDF : 21
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Analisis Strategi Digital Marketing Brand Kopi Kenangan melalui Media Sosial Instagram

Raihan Albansyah, Sisca Aulia

144-153

https://doi.org/10.24912/ki.v4i1.33745
Abstract : 346 | PDF : 82
PDF

Pemanfaatan Teknologi pada Industri Kecantikan dalam Upaya Mengatasi Stigma Standar Kecantikan Perempuan

Shiyam Jinda Rusdianto, Diah Ayu Candraningrum

154-161

https://doi.org/10.24912/ki.v4i1.33746
Abstract : 48 | PDF : 23
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Strategi Public Relations Kedai Kopi dalam Memperbaiki Reputasi di Tengah Isu Boikot

Edbert Martin, Yugih Setyanto

162-171

https://doi.org/10.24912/ki.v4i1.33747
Abstract : 29 | PDF : 23
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Analisis Komponen Iklan Digital dan Komponen Iklan Televisi Produk Olahan Susu Segar (Studi Kasus pada Produk X)

Johanes Vito Chandra Bagaskara, Riris Loisa

172-176

https://doi.org/10.24912/ki.v4i1.33748
Abstract : 33 | PDF : 35
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Pengaruh TikTok terhadap Minat Membeli Eat Sambel pada Gen Z di Jakarta

Darren Lie, Ahmad Junaidi

177-184

https://doi.org/10.24912/ki.v4i1.33749
Abstract : 56 | PDF : 41
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Brand Activation dan Community Relations sebagai Strategi Meningkatkan Brand Awareness

Catherine Fauziek, Septia Winduwati

185-191

https://doi.org/10.24912/ki.v4i1.33750
Abstract : 25 | PDF : 27
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Strategi Komunikasi Pemasaran di Media Sosial Bidang Properti Atlantis Realty

Theodorus Axel Gunawan, Farid Rusdi

192-198

https://doi.org/10.24912/ki.v4i1.33751
Abstract : 23 | PDF : 25
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Representasi Gender dalam Serial Gadis Kretek (Analisis Semiotika Roland Barthes)

Jessica Simeona, Gregorius Genep Sukendro

199-206

https://doi.org/10.24912/ki.v4i1.33752
Abstract : 39 | PDF : 32
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