Faktor-Faktor yang Memengaruhi Resiliensi UMKM Telukgong Jakarta Utara
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Abstract
This study aims to analyze the influence of digital innovation, entrepreneurial competence, and entrepreneurial spirit on the business resilience of MSME entrepreneurs in Telukgong, North Jakarta. The research sample consists of 56 food MSMEs in Telukgong that have been operating for at least one year. The objective is to examine whether digital innovation, entrepreneurial competence, and entrepreneurial spirit significantly affect the resilience of MSMEs in Telukgong, North Jakarta. Data were collected through questionnaires distributed directly and via Google Forms and were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4. The results of hypothesis testing revealed that digital innovation has a positive and significant effect on the resilience of MSMEs in Telukgong, North Jakarta. Likewise, entrepreneurial competence has a positive and significant effect on the resilience of MSMEs in the same area. However, the entrepreneurial spirit variable does not have a significant effect on the resilience of MSMEs in Telukgong, North Jakarta.
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