Jurnal Manajerial dan Kewirausahaan e-ISSN 2657-0025 is a collection of articles created by students of Management Study Program, Faculty of Economics and Business, Universitas Tarumanagara, as a requirement to achieve Bachelor of Economics degree. Jurnal Manajerial dan Kewirausahaan is published every year on January, April, July, and October by Management Study Program of Faculty of Economics and Business Universitas Tarumanagara. The articles provides researches’ findings on various topics in Management, especially Human Resource Management, Entrepreneurship, Marketing Management, and Financial Management.

Vol. 6 No. 2 (2024): Jurnal Manajerial dan Kewirausahaan

Published: 2024-04-30

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https://doi.org/10.24912/jmk.v6i2.29829
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https://doi.org/10.24912/jmk.v6i2.29831
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https://doi.org/10.24912/jmk.v6i2.29832
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https://doi.org/10.24912/jmk.v6i2.29833
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https://doi.org/10.24912/jmk.v6i2.29834
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https://doi.org/10.24912/jmk.v6i2.29835
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https://doi.org/10.24912/jmk.v6i2.29836
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https://doi.org/10.24912/jmk.v6i2.29837
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https://doi.org/10.24912/jmk.v6i2.29838

Peran Trust dalam Memediasi E-WOM terhadap Purchase Intention

Iis Nuraisyah Fatmala Sari, Tommy Setiawan Ruslim

363-370

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https://doi.org/10.24912/jmk.v6i2.29839
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https://doi.org/10.24912/jmk.v6i2.29840
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https://doi.org/10.24912/jmk.v6i2.29841
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https://doi.org/10.24912/jmk.v6i2.29842
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https://doi.org/10.24912/jmk.v6i2.29843
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https://doi.org/10.24912/jmk.v6i2.29844
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https://doi.org/10.24912/jmk.v6i2.29845
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https://doi.org/10.24912/jmk.v6i2.29846
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https://doi.org/10.24912/jmk.v6i2.29847
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https://doi.org/10.24912/jmk.v6i2.29848

Faktor Penentu Loyalitas Merek McDonald’s di Jakarta

Raynaldo Kristiadi, Sanny Ekawati

454-462

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https://doi.org/10.24912/jmk.v6i2.29849
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https://doi.org/10.24912/jmk.v6i2.29850
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https://doi.org/10.24912/jmk.v6i2.29851
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https://doi.org/10.24912/jmk.v6i2.29852
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https://doi.org/10.24912/jmk.v6i2.29853
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https://doi.org/10.24912/jmk.v6i2.29854
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https://doi.org/10.24912/jmk.v6i2.29855
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https://doi.org/10.24912/jmk.v6i2.29856
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https://doi.org/10.24912/jmk.v6i2.29857
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https://doi.org/10.24912/jmk.v6i2.29858
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Fakultas Ekonomi dan Bisnis

Universitas Tarumanagara

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