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Vol 1, No 1 (2017): Prologia Pengaruh Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Sepatu Nike (Studi Pada Pengunjung Di Mall Central Park) Abstract
Billy Hermawan
 
Vol 1, No 1 (2017): Prologia Pengaruh Iklan Olx Versi ‘Gonta-Ganti Tas Bermerek’ Terhadap Brand Image Pada Mahasiswa Universitas Katolik Atmajaya (Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi) Abstract
Mega Michella
 
Vol 1, No 1 (2017): Prologia Pengaruh Brand Image Media Massa Terhadap Minat Untuk Mengkonsumsi Program Berita yang Ditawarkan (Studi Terhadap iNews TV) Abstract
Indrawan Indrawan
 
Vol 1, No 1 (2017): Prologia Pengaruh Brand Images dan Kualitas Produk Sepatu Adidas NMD Terhadap Keputusan Pembelian Abstract
Andrew Angelo
 
Vol 1, No 1 (2017): Prologia Fungsi Marketing Public Relations PT. IMS Dalam Membangun Brand Image Harman Kardon di Insonesia Abstract
Nadya Natalie
 
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