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Vol 1, No 1 (2017): Prologia Pengaruh Brand Awareness dan Brand Image Terhadap Keputusan Pembelian Sepatu Nike (Studi Pada Pengunjung Di Mall Central Park) Abstract
Billy Hermawan
 
Vol 1, No 1 (2017): Prologia Pengaruh Kredibilitas Endorser dan Teknik Persuasi Iklan Terhadap Brand Awareness Iklan TOP Coffee Versi “Bongkar Kebiasaan Lama” Abstract
Martha Martha
 
Vol 1, No 1 (2017): Prologia Pengaruh Daya Tarik Wisata Kunjungan Event Terhadap Brand Awareness Momogi Abstract
Ellen Ellen
 
Vol 1, No 1 (2017): Prologia Pengaruh Terpaan Iklan Televisi Tokopedia Versi “Pria Idaman” Terhadap Brand Awareness di Kalangan Alumni SMA Tarsisius II Jakarta Angkatan 2013 Abstract
Rinova Felicia
 
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