Published: 09-08-2017

Editorial Information

Cover

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https://doi.org/10.24912/jk.v9i1.749

Front Matters

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https://doi.org/10.24912/jk.v9i1.750

Back Matters

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https://doi.org/10.24912/jk.v9i1.751

Articles

Pencapaian Brand Corporate Melalui Brand Activation Pendekatan Experiential Marketing (Studi Kasus Laboratorium Klinik)

Mahdalena Lubis, Leila Mona Ganiem

1-15

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|Abstract views: 2037 | Download :1284
https://doi.org/10.24912/jk.v9i1.457

Representasi Maskulinitas Dalam Iklan Televisi Pond’s Men #Lelakimasakini (Analisis Semiotika Roland Barthes Terhadap Representasi Maskulinitas)

Friska Dewi Yuliyanti, Atwar Bajari, Slamet Mulyana

16-30

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|Abstract views: 9885 | Download :6566
https://doi.org/10.24912/jk.v9i1.180

Upaya Peningkatkan Brand Awareness PT. Go-Jek Indonesia Melalui Aktivitas Marketing Public Relations

Umaimah Wahid, Anggun Eka Puspita

31-43

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|Abstract views: 20050 | Download :12690
https://doi.org/10.24912/jk.v9i1.265

Analisis Isi Daya Tarik Pesan Iklan Berdasarkan Elemen Print Ad pada Iklan Sabun Mandi di Majalah Femina Periode Januari 2014- Agustus 2016

Nadya Istighfarina, Ratih Hasanah Sudrajat

44-52

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|Abstract views: 2395 | Download :979
https://doi.org/10.24912/jk.v9i1.76

Pengaruh Media Sosial Instagram @Zapcoid Terhadap Brand Equity Zap Clinic

Syafira Putri Kinanti, Berlian Primadani Satria Putri, S.I.Kom.,M.Si

53-64

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|Abstract views: 10730 | Download :7201
https://doi.org/10.24912/jk.v9i1.164

Kepribadian Dan Komunikasi Susi Pudjiastuti Dalam Membentuk Personal Branding

Stevani Stevani, Widayatmoko Widayatmoko

65-73

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https://doi.org/10.24912/jk.v9i1.225

Studi Komunikasi Antarpribadi Anak Dengan Orang Tua Tiri

Chaterine Setiawan, Suzy Azeharie

74-80

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|Abstract views: 5389 | Download :4119
https://doi.org/10.24912/jk.v9i1.79

PR Crisis Melalui Media Sosial

Gladys Carlina, Sinta Paramita

81-86

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|Abstract views: 3750 | Download :2610
https://doi.org/10.24912/jk.v9i1.211